Simone Lewis

About

With a Lifestyle Media certificate from Centennial College and expertise in content marketing, social media management, and graphic design, I bring a vibrant personality and collaborative spirit to every project. As CEO & Founder of Indom Agency, I connected real estate and home improvement businesses with eager clients, while at NORR, I excelled as a Global Marketing Specialist, refining social media strategies and conducting market research. With a track record of crafting captivating content and revitalizing strategies, I'm driven by a genuine passion for design and marketing. Let's not just work together; let's create something remarkable.

Experience

• CEO & Founder · Indom Agency01-01-2021

  Connecting real estate and home improvement businesses with their ideal clients and driving Lead Generation with strategic Facebook Ads, Social Media Management, and Content Creation

• Global Marketing Specialist · NORR02-01-2022 – 02-01-2023

  Conducted market research to understand our audiences' needs, preferences, and behaviors. Updated social media strategies according to social trending habits and conversations. Generated compelling digital content to support sector-based marketing goals. Observed analytical reports and provided regular reports to senior management, including recommendations for improvement. Utilized SEO tools such as Google Keyword Planner and SEMrush to perform keyword research and identify target keywords. Kept up-to-date with the latest SEO best practices to improve traffic and visibility

• Content Marketing Coordinator · The Brand Factory09-01-2020 – 02-01-2022

  Planned, prepared, and executed content calendars in collaboration with clients and Account Managers. Monitored and moderated all social platforms. Created content that was both engaging and on brand. Worked closely with the Account Managers with developing and implementing social media strategies. Prepared campaigns and contests in collaboration with clients. Analyzed reports to identify key performance indicators while also using that information to improve and adapt social media strategies

• Social Media Coordinator/ Graphic Designer · Guidelines Advertising Inc09-01-2019 – 07-01-2020

  Built and managed content calendars in collaboration with clients. Monitored and moderated engagement on all media platforms. Created engaging content using Photoshop and After Effects. Observed analytical reports to build new content strategies

• Social Media and Campaign Coordinator · Caforia.com12-01-2018 – 08-01-2019

  Created both written and designed content for Caforia website, promotional emails, and social media channels. Built and managed content calendars to determine appropriate timeline for posting, engaging, and optimizing content. Worked closely with the marketing manager with developing and implementing social media strategies. Created and maintained relationships with industry influencers. Engaged with customers to build and strengthen customer relationships. Planned, designed, and managed promotional online sales events. Created and prepared campaign events under the guidance and approval of senior staff

• Social Media Management/ Graphic Designer · Centre for Immigrant and Community Services in collaboration with Centennial College01-01-2019 – 05-01-2019

  Captured media assets (photos) for promotional content. Designed promotional content for the 2035 documentary film. Interviewed producers and directors involved in the creation of the project. Created written and visual content for the 2035 documentary film

• Social Media Intern · Platform Media01-01-2018 – 05-01-2018

  Managed social media and designed graphics for daily postings. Developed social media strategy to increase following and engagement of various social media accounts. Organized and was consistent with editorial calendar. Assisted in the media kit design by following company brand guidelines

• Art Director · Lifestyle Media TO - Student Website01-01-2018 – 04-01-2018

  Provided art direction and content design for Lifestyle Media TO student website. Maintained and organized editorial calendar. Wrote articles for student website. Assisted the set producer with creative direction for video content

• Assistant Stylist Intern · Entertainment Tonight Canada02-01-2015 – 05-01-2015

  Coordinated with senior stylist to style various on-air hosts. Travelled with senior stylist to pick up sample clothing and accessories. Prepared selected outfits for various individuals

• Junior Graphic Designer · Centennial College09-01-2008 – 01-01-2009

  Designed and created layouts and proofread various graphic documents for the marketing/communications department. Assisted Senior Graphic Designer and photographers at various photoshoots

Education

• Centennial CollegeCertificate with honours, Lifestyle Media
• George Brown CollegeDiploma, Fashion Management

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