Heritier Ibyishaka

About

I am a creative professional with a passion for using design and storytelling to craft meaningful experiences and lasting impacts. My background in visual content creation, including photography, videography, and graphic design, provides a strong foundation for my design practice. Additionally, my experience in digital marketing and entrepreneurship further enhances my ability to create impactful and engaging work. I am eager to continue learning and embrace new challenges in my pursuit of creating impactful and engaging work.

Experience

• Co-Founder & Creative Lead · Norf Cre8ions08-01-2023 –

  Leading end-to-end design projects for SME clients, delivering complete brand identities, web graphics, and print collateral. Leveraged SEO keyword research and visual storytelling to create brand assets, resulting in an average 30% increase in social media engagement for SME clients. Managing client relationships and project timelines, translating business goals into effective visual strategies.

• Remote Multimedia Designer (Contract) · ALX Africa10-01-2024 – 10-01-2025

  Designed and rebranded core course materials, utilizing learner data to optimize layouts, resulting in improved engagement rates. Analyzed user feedback loops to visually iterate on learning content, enhancing the user experience (UX) for diverse African markets.

• Remote Digital Marketing & Content Strategist · Extern04-01-2024 – 05-01-2024

  Conducted keyword research and user behavior analysis to inform visual content strategy; categorized keywords by search intent; created SEO keyword-optimized content; translated data analytics into actionable design recommendations to improve website usability.

• Visual Content Creator · Self-Employed / Freelance02-01-2020 – 07-01-2023

  Worked with brands to increase social media reach through strategic direction and editing of captivating images and videos for campaigns, leading to increased leads and sales. Designed logos, brochures and posters for clients with a 90% satisfaction rate and fewer than 3 revisions required.

Education

• African Leadership UniversityB.Sc. (Hons) Entrepreneurial Leadership, Entrepreneurship Leadership
• ExploreAI AcademyCertificate, Data Analytics
• Sports Business Future Stars CampCertificate

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