Smitha Srinivas

About

Builder-minded Product Manager with 15+ years of experience shipping user-facing web platforms and scaling products from beta to general availability. Deeply experienced at the intersection of design, development, and AI-assisted creation, with a strong track record partnering with designers and engineers to reduce friction from idea → design → live product. Passionate about empowering creators through intuitive tooling, smart defaults, and prompt-driven workflows

Experience

• Product Manager · International WELL Building Institute (IWBI)02-01-2024 –

  Drive the product vision and strategy. Develop and execute on the roadmap with the team (Engineering, Design, and Data).

• Product Manager - Insights · International WELL Building Institute (IWBI)02-01-2020 – 02-01-2024

  Built the digital product insights offering, driving the vision and managing the roadmap. Collaborated with cross-functional business teams (Sales, Finance, Operations), user experience and engineering teams and drove the discovery process to implement feasible and valuable product insights for users. Engaged, supported the engineering team and project management to drive the implementation and post-launch support. Post-launch gathered customer and market feedback, used current research and competitive analysis to improve and enhance our insights offerings. Streamlined product and engineering coordination workflows within JIRA/Confluence to improve productivity.

• Product Operations Manager · International WELL Building Institute (IWBI)09-01-2016 – 02-01-2020

  Defined and managed the operation roadmap, set-up OKRs, stakeholder and executive team management. Preemptively identified and established processes by working with product engineering team which resulted in 30% improvement in customer retention. Increased product adoption in new geo locations by conducting customer research and outreach. Improved product experience by adopting a customer-centric approach.

• Product Manager · U.S. Green Building Council10-01-2010 – 08-01-2016

  Led a cross-functional team in taking the product from 0 to over 100K daily active users and certifying over 120K sustainable spaces (communities, office parks, sports venues, hospitality). Improved the customer retention by 30% by refining the workflow. Defined and managed the product roadmap, set-up OKRs, stakeholder and executive team management. Managed and designed business and technical processes, defined use cases, success metrics and engineering delivery plans. Incorporated data, research and market analysis to develop a strategy for smaller sustainability vendors to use our APIs, which increased revenue by 40%, led to centralization of data across the industry.

• Sr. Technology Consultant · U.S. Green Building Council06-01-2007 – 09-01-2010

  Involved in the buildup of LEED Certification Platform from inception. Led the effort to plan, scope, gather, understand, and analyze business requirements, and translates business requirements into functional and non-functional requirements, along with identifying the various personas and user stories. Worked closely with cross-functional team across the business and other technology partners to identify application functions, processes and mapping them to the data flow. Led the effort to build a POC along with needed approvals across all levels of business. Conducted and verified through different testing practices (e.g., UAT), that the solutions meet the functional specifications and resolve specified business problem. During buildup and post-launch have been actively involved in client training activities ranging from provisioning of quick reference or user guides, conducting functional walkthroughs, creating training nuggets and addressing FAQs.

• Technology Consultant · Multiple Companies10-01-2005 – 06-01-2008

  Customers: BMW USA, Honda, Hatteras Yachts, Thomas Built Buses. Defined, mapped business processes and built the analytics framework used for detection of defects on assembly lines. Coordinated successful rollouts of production software.

Education

• University of North Carolina at CharlotteMaster of Science - MS, Computer Science

Similar talent on Pangea

Nicole B.Innovative Product Management and Strategic MarketingBethesda, MDSSushant C.AI Product Manager | 0→1, GenAI, B2B SaaS | Building What Matters—FasterAnthony G.Dynamic Product Manager with Engineering and AI ExpertiseNew York, NYMatthew T.Senior Product Manager | SaaS Analytics, Embedded BI & AI/ML ProductizationVancouver, WA