Sneha Kollu

About

With a strong foundation in digital marketing and content creation, I have honed my skills as a Content Writer and SEO Specialist at iCatch Group. During my tenure, I successfully increased client website traffic by 25% monthly and boosted lead generation by 30% through strategic SEO and digital marketing initiatives. My expertise in using tools like Google Analytics and SEMrush allowed me to make data-driven decisions, enhancing client conversion rates by 15%. Prior to this, I gained valuable experience at Point Loma Nazarene University, where I held multiple roles including Student Alumni Ambassador Leader and Teaching Assistant. These positions allowed me to develop strong communication and organizational skills, coordinating alumni events and supporting faculty. My diverse experience equips me with a unique perspective on content strategy and audience engagement.

Experience

• Social Media Manager · Telugu Icons of America08-01-2023 – 04-01-2024

  - Spearhead social media campaigns, driving a 105% increase in engagement across Instagram, TikTok, and YouTube - Led fundraising efforts, raising over $2.5K for Sakhi, a gender justice advocacy group, supporting expanded housing assistance for survivors - Managed and promoted monthly sold-out events, boosting brand visibility and increasing partnerships within the South Asian community

• Content Writer and SEO Specialist · iCatch Group05-01-2023 – 09-01-2023

  - Boosted client website traffic by 25% per month through optimized SEO strategies - Increased lead generation by 30% by leading digital marketing campaigns through effective audience segmentation and keyword optimization - Analyzed website performance using Google Analytics and SEMrush, making data-driven decisions to refine content strategy, increasing client conversion rates by 15%

• Social Media Intern · Webstacks01-01-2023 – 03-01-2023

  - Increased podcast subscribers by 25% and a 15% boost in newsletter sign-ups through targeted social media strategies across LinkedIn, Instagram, and Twitter - Produced 20+ multimedia posts monthly, resulting in a 17% rise in brand mentions and a 20% boost in overall engagement metrics

• Digital Marketing Intern · Power Move Marketing01-01-2022 – 05-01-2022

  - Drove a 40% follower growth on Instagram and increased Tik Tok engagement by 25% for clients by developing data-driven content strategies tailored to each platform - Managed 10+ client accounts with a 95% response rate, leading to a 30% increase in website referral traffic through optimized community engagement

Education

• Point Loma Nazarene UniversityBachelors Degree, Marketing

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