Mindy Chung

About

I am a driven marketing professional with a degree in Creative Writing and a passion for design and content. I aim to grow my experience and skill set in the SaaS marketing field to continue creating impactful changes and building customer relationships. Experienced in digital marketing, content creation, and strategic communications. Certified in Hubspot Inbound Marketing, Content Marketing, Social Media Marketing, and SEO.

Experience

• Digital Marketing & Communications Manager · IGNITE National06-01-2024 – 02-01-2025

  • Led the marketing strategy for the #IGNITETheVote campaign- engaging 350 campuses and 26 influencers with a total reach of over 250K organizationally aligned young women • Partnered with Senior Leadership to implement digital strategies for increased brand awareness and growth • Owned the creation of copy, content, and design elements for all social media, email, and SMS communications • Worked closely with external creative and design vendors to develop high-quality, on-brand social assets for campaigns and projects as needed

• Digital Marketing Manager · IGNITE National09-01-2023 – 06-01-2024

  • Handled the management and improvement of the IGNITE website with a focus on UX/UI • Engaged the IGNITE community through social media amplification, messaging, and influencer outreach • Tracked, analyzed, and reported on social media KPIs to generate actionable insights for strategy optimization • Collaborate cross-functionally with other departments to develop and execute key programming and events

• Marketing Strategist · Peek02-01-2022 – 08-01-2023

  • Built out audience lists, email copy, and funnel automation for ABM campaigns on Outreach • Worked with Marketing Ops on direct mail marketing to over 600 business owners for the launch of Peek Pro 7 • Authored long and short-form content to build brand authority via social media and gated content • Managed the Peek Pro brand refresh on social media and uploaded content aimed at strengthening brand authority

• Content Marketing Strategist · Freelance12-01-2019 – 02-01-2022

  • Developed and launched content calendars for clients with a focus on audience growth and engagement • Audited email marketing strategies to identify areas of improvement, build out communication automation, and clarify clients’ brand voices to create magnetic CTAs for their audiences • Implemented social media best practices to increase engagement, follower count, and click-throughs on Instagram • Created brand-aligned deliverables like slide decks, social media posts, promotional emails, and landing pages

Education

• California State University, Long BeachBachelor of Arts (B.A.), Creative Writing

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