Soley Heimisdottir Paz

About

With a strong foundation in international business and French studies, I have cultivated a career in social media marketing, currently serving as the Social Media Marketing Manager at XtraMath. My role involves crafting targeted strategies to boost brand visibility and engagement across platforms like Facebook, Instagram, Twitter, and LinkedIn. Previously, I was a Social Media Marketing Coordinator at iTourTranslator, where I enhanced brand visibility through strategic content creation and collaboration with a global team. My experience also includes a position as Junior Campaign Manager at Yves Rocher, where I coordinated commercial campaigns to strengthen customer loyalty. My educational background includes a Bachelor's degree in International Business from Université Toulouse - Jean Jaurès and a Diploma in French Studies from Université Rennes 2. I am passionate about leveraging social media to drive brand growth and foster community engagement.

Experience

• Social Media Marketing Manager · XtraMath12-01-2023

  Develop targeted social media strategies to enhance XtraMath's brand visibility among educators, administrators, and parents across platforms like Facebook, Instagram, Twitter, and LinkedIn. Oversee the creation of compelling educational content across various social media channels, showcasing XtraMath's features and successes. Foster an engaged online community by encouraging interaction and user-generated content. Collaborate with influential figures in education to broaden XtraMath's audience reach through strategic partnerships. Utilize analytics tools to measure performance, fine-tune strategies, and enhance lead generation.

• Social Media Marketing Coordinator · iTourTranslator09-01-2023 – 12-01-2023

  Developed and executed comprehensive social media content strategy across multiple platforms, including TikTok, Instagram, and YouTube, resulting in a significant increase in brand visibility and engagement. Produced and edited compelling video content to showcase iTourTranslator's features and value proposition. Collaborated with the China-based marketing team, provided performance reports, shared insights, and contributed to global campaigns.

• Junior Campaign Manager · Yves Rocher03-01-2023 – 09-01-2023

  Successfully coordinated and tailored commercial campaigns to enhance customer loyalty for the mail order network. Managed cross-functional collaboration by creating detailed briefs for communications and desktop publishing teams to align campaign objectives. Oversaw end-to-end project management from campaign design to successful postal deposit. Analyzed campaign performance data to inform strategic planning, optimizing future campaigns for enhanced audience engagement and increased revenue.

Education

• Université Toulouse - Jean JaurèsBachelor's degree, International Business/Trade/Commerce
• Université Rennes 2Diploma in French Studies C2 level, Langue et littérature françaises
• South Kitsap High SchoolHigh School Diploma

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