songbawera issah

About

As a Business Management major with a concentration in Digital Marketing at Northeastern University, I am passionate about the intersection of branding, marketing, and management. Driven by a commitment to growth and adaptability, I bring strong leadership qualities and an eagerness to contribute meaningfully to any team I join. With experience in diverse team environments, I understand the importance of collaboration and am continually refining my skills to become a valuable asset in the business field. My career aspirations lie in helping brands build impactful identities and sustainable growth strategies, making me ready to excel in roles that demand both creative and strategic insights.

Experience

• Marketing Intern · EchoHouse Africa07-01-2025 – 09-01-2025

  Assisted in the development and execution of marketing campaigns, supported the marketing team in daily administrative tasks, and contributed to social media content creation.

• Digital Marketing Intern · Dimalanta Design Group10-01-2024 – 12-01-2024

  Supported the digital marketing team in executing online campaigns, assisted in the management of social media accounts, and contributed to the creation of digital content.

• Regional Marketing and Operations Manager · Mz. Jade's Soul Food LLC09-01-2023 – 10-01-2024

  Oversaw and structured daily operations of a fast-paced restaurant, ensuring efficient workflow and unparalleled customer service. Managed a team of 15 staff members, including hiring, training, payroll, and scheduling. Created, developed, and implemented a new staff training program to ensure proper onboarding and reduced turnover by 83%. Designed and launched a new system for maintaining inventory levels, streamlining the ordering process, and optimizing ordering and stocking procedures. Conducted research to understand market trends and created effective marketing campaigns to boost sales. Developed and maintained a strong brand identity, created and implemented brand-specific messaging consistently among all media platforms, and designed packaging and labeling that align with brand standards. Grew online media presence on Facebook from 32,000 followers to 51,000 followers in a 4-month span. Revitalized branding and product positioning of SoulAid bottled beverage, converting it to the number one selling product in the company.

Education

• Northeastern UniversityBachelor of Arts - BA, Marketing/Marketing Management, General
• Miami UniversityBachelor of Arts - BA

Similar talent on Pangea

Ali C.Driven Marketing Professional | Creative Strategist | Passionate About Digital Innovation & Brand GrowthSabah B.Your Marketing SaviorAnn Arbor, MIEmily L. M.Strategic Marketing Specialist | Campaign Execution | Brand Positioning & Digital GrowthSayville, NYSamanda J.Global Marketing Communications | Social Entrepreneur | Content CreatorBoston, MA