Sophie Dare

About

I’m Sophie, a marketing project manager and content strategist with diverse social media management experience. From comic book shops to engineering firms to augmented reality apps - you name it, I've made an Instagram post for it. I've managed a successful personal blog, as well as written several types of long & short form copy for Pangea clients. My work history is balanced between both corporate positions and creative freelance work. The majority of my work experience has been with small companies and early-stage startups, so I'm used to being my own one-woman team, learning on the fly, and brainstorming the next move. Check out my full portfolio at www.sophie-dare.com!

Experience

• Marketing Project Manager · Verve, A Credit Union10-01-2024 – 05-01-2026

  - Led integrated, multi-channel marketing campaigns across email, social media, web, and digital banking channels to drive brand awareness, member engagement, and product adoption after a full rebrand. - Developed and executed strategic marketing plans aligned with organizational growth objectives, translating business priorities into customer-centric campaigns and messaging. - Partnered cross-functionally with executive leadership, operations, sales, and compliance stakeholders to align marketing initiatives with broader business goals and ensure successful campaign delivery. - Managed end-to-end campaign execution, including planning, approvals, timelines, content strategy, and stakeholder communications, ensuring consistent brand experience across all customer touchpoints. - Directed external agency and vendor relationships, overseeing media buying initiatives and website redevelopment projects to strengthen brand presence and marketing effectiveness. - Analyzed campaign performance, audience insights, and market trends to identify optimization opportunities and improve campaign efficiency and engagement. - Developed brand-aligned graphics and copy for internal communications, sales enablement materials, blogs - Conducted audience, competitor, and market research to identify growth opportunities and refine strategy

• Social Content, Influencer, and Automation Manager · Unik.ai - Pangea Client04-01-2023 – 10-01-2024

  * Led integrated marketing and rebrand initiatives for a portfolio of 10 global restaurant brands, ensuring consistent brand storytelling and customer experiences across all social media channels. * Partnered with clients and agency leadership to shape brand positioning, campaign messaging, and strategic content marketing initiatives that increased total impressions by 22% and engagement rate by 10% * Managed influencer and user-generated content campaigns from strategy through execution, coordinating stakeholders, agencies, and creators to maximize brand reach and engagement. * Developed lifecycle email marketing campaigns supporting customer loyalty and promotional goals. * Cleaned and organized HubSpot CRM of 30,000 contacts to leverage segmentation and audience insights to improve personalization, campaign effectiveness, and customer engagement. * Built scalable marketing asset management systems and workflows in Asana, HubSpot, and Airtable that improved collaboration, execution efficiency, and campaign delivery across teams. * Directly managed contractors and provided strategic direction in online reputation management and customer support to maintain brand quality and consistency across marketing initiatives.

• Content Specialist · New Why Web - Pangea Client03-01-2024 – 01-01-2025

  * Developed and executed strategic content calendars across social platforms, aligning content with brand voice, audience behavior, and growth goals * Produced SEO-driven blog content designed to increase organic visibility and position clients as thought leaders * Crafted email marketing campaigns, including newsletters, lead capture flows, and nurture sequences to drive engagement and conversions * Owned and scaled New Why’s monthly newsletter, strengthening brand voice and audience retention * Built targeted email journeys and lifecycle campaigns to support lead generation and customer retention strategies

• Social Media Manager · Mondo LLC02-01-2024 – 10-01-2024

  Designing, writing copy, and scheduling social media posts for multiple small business clients in the Western Rockies area

• Social Media Content Manager · Q+M Agency07-01-2021 – 02-01-2024

  * Led content strategy and execution for a portfolio of B2B, public sector, and D2C clients, managing content calendars and multi-platform distribution * Developed high-performing messaging across organic social, paid social, email, and long-form content, aligning with brand voice and campaign goals * Directed creative production by collaborating with designers to deliver cohesive, on-brand visual assets * Managed client relationships end-to-end, ensuring alignment on strategy, performance, and deliverables * Supported paid search initiatives by optimizing keywords and campaign structure in Google Ads

• Influencer and Community Manager · Find The Good Brand10-01-2023 – 12-01-2023

  - Organized and launched Creator Program for D2C e-commerce clothing brand targeted towards Gen Z - Outreach and recruitment of influencers to join the brand's Creator Program - Managing email inquiries, onboarding new creators to PR list, coordinating Shopify orders - Creating organizational infrastructure to track creators

• Blog Copywriter & Editor · Pet Valet - Pangea Client10-17-2022 – 12-31-2022

  Writing engaging, informative blog posts for content marketing of NYC-based upscale pet care service Designing on-brand headers and graphics for blog pages Copy writing and editing website

• Copywriter · Defensible Tech - Pangea Client12-09-2022 – 03-01-2023

  Writing copy for overhaul of informational web pages, marketing strategy consulting - cybersecurity SaaS

• Copywriter · Slick UX - Pangea Client11-02-2022 – 03-01-2023

  Writing case studies and blogs for UI/UX agency to showcase their work and past client successes

• Marketing Operations Specialist · SpellBound AR10-01-2020 – 06-01-2021

  * Built and scaled marketing infrastructure for a healthcare tech startup, implementing HubSpot CRM segmentation, automating campaigns, sales funnels, and workflows, and creating Notion systems to improve lead management and internal communication * Led multi-channel marketing strategy across social, email, and paid campaigns, driving lead generation through a mix of organic and targeted efforts * Developed and optimized high-converting landing pages and website experience, contributing to a 25% decrease in bounce rate * Executed email marketing campaigns and lifecycle initiatives to nurture leads, customers, and product advocates * Wrote SEO-driven content and thought leadership materials (blogs, white papers, user knowledge base), positioning the company as an industry resource * Managed end-to-end execution of webinars and virtual events, increasing participation by 30%

• Copywriter · Keenya Kelly LLC06-01-2020 – 08-28-2020

  (Short-term internship role) Wrote sales copy, emails, blog posts, and podcast content for branding and business consulting entrepreneur Worked as a remote team to rebrand website and all social media platforms, resulting in massive growth of audience & engagement: TikTok grew from 33k followers to 60k Instagram grew from 4k followers to 7.6k

• Social Media & Event Coordinator · In The Band Music Studio03-01-2019 – 03-01-2020

  • Created content including written articles, photography, and promotional videos for the studio's website and social media channels, increasing audience engagement and strengthening brand visibility across digital platforms. • Planned, marketed, and executed live music events for audiences of up to 150 attendees, overseeing creative event development, promotional campaigns, artist coordination, scheduling, and on-site event operations. • Cultivated partnerships with local businesses, sponsors, schools, and community organizations to secure event funding, promotional support, venue resources, and collaborative marketing opportunities. • Coordinated artist outreach and talent booking, serving as the primary liaison for performers while managing event production logistics, venue setup, stage operations, soundchecks, and live audio support to ensure seamless audience experiences.

• Blog Writer & Content Creator · Personal Blog10-01-2019 – 2021

  * Wrote and published original editorial content focused on digital media, creator monetization, music, lifestyle, and emerging internet trends, consistently producing 15+ articles per month. * Established a recognizable personal brand and content voice, driving recurring readership and platform visibility through high-quality storytelling and audience-focused content. * Selected for Coil's Boost creator monetization program in recognition of content quality, audience value, and sustained contribution to platform growth. * Earned featured placement on the platform's Discover homepage 10+ times.

• Member Service Representative · Community Financial Credit Union05-01-2018 – 10-01-2020

  * Provided exceptional member service while performing transactions quickly and accurately * Used extensive knowledge of current promotions, services, and products in order to improve members' financial well-being * Trained new MSR's to proficiency in multiple softwares, security protocol, and efficiency in complicated transactions * Proficient in Symitar, MRM, processing checks, fraud management, card services, loan payoffs, filling ATMs, processing night deposits, balancing drawers and the vault

Education

• Washtenaw Community CollegeBachelor's, Journalism

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