Grace Lemire

About

Experienced content writer, marketing strategist, and social media content creator. The work I do connects companies to their ideal audience, while empowering users to gain control of their life and finances. I believe in connecting authentically with your audience, embedding humor and a real human voice in everything I do. ⭐️ Results I’ve driven: ▫️ Grew a client’s blog traffic from 19k impressions/month to over 86k impressions/month through an SEO-driven blog strategy ▫️ Helped scale a newsletter from 0 to 35k+ subscribers by writing engaging content ▫️ Created TikTok content that drove hundreds of new users Interested in working together? Shoot me a DM!

Experience

• Blog Manager & Editor · Sparrow01-01-2022

  • Develop SEO strategy based on external SEO recommendations • Oversee 3 blog writers, ensuring steady workflow and support is provided • Craft complete SEO briefs to write within both keyword and topical authority models • Edit all company blogs, ensuring company brand voice is maintained and information is accurate

• Blog Manager & Editor · Sparrow01-01-2022

  Develop SEO strategy based on external SEO recommendations Oversee 3 blog writers, ensuring steady workflow and support is provided Craft complete SEO briefs to write within both keyword and topical authority models Edit all company blogs, ensuring company brand voice is maintained and information is accurate

• Marketing Specialist · Boost01-19-2022

  Develop blog SEO strategy Research and develop social media content ideas around personal finance and entrepreneurship topics Write SEO-optimized copy for Pinterest and LinkedIn

• Blog and Newsletter Writer · Sparrow06-01-2021

  Create SEO-optimized blogs on topics such as student loans, debt payoff, credit, and money management Research current events, student loan tips, and wellness advice to compile into weekly newsletter

• Blog Writer · Pangea06-01-2022 – 06-30-2022

  Created an SEO-optimized, long-form piece on How to Make Money Freelancing After Graduation to drive post-graduate individuals interested in freelancing to the platform.

• Course Writer & Creator · Pangea05-01-2022 – 07-31-2022

  Created Pangea's first Academy course, complete with SEO-optimized blog content and instructional videos covering the basics of freelancing.

• Social Media Manager · Sparrow09-01-2021

  In 90 days, I grew the Instagram account's reach by 3,055%. Accounts engaged grew by 815%, and overall followers grew by 19.2%. Develop a social media strategy for both Instagram and Tik Tok after completing an industry SWOT analysis Create engaging Instagram graphics that align with company content pillars Craft social media copy that aligns with the fun, Gen Z brand voice, yet maintains a professional tone Build community by engaging with industry professionals and target customers Track MoM analytics on social media platforms to evaluate and improve content

• Researcher for Online Writers · Foster07-01-2021 – 07-01-2022

  Compile valuable sources for writers to further ideas Complete 3-5 research assignments per week

• Social Media Manager · St Johns Fragrance Company06-01-2021 – 05-01-2022

  In 90 days, this client's account reached 78.2% more accounts. The accounts engaged grew by 44.8% and the overall followers grew by 37.3%. Create and curate Instagram feed content that suits the target audience Identify pain points and curiosities in the target audience to create engaging Instagram Reels Communicate with followers to build community and brand awareness

• Planet Home · Blog Writer08-30-2021 – 04-28-2022

  Wrote blogs that informed the target audience of advancements in sustainable products and services

• Social Media Producer and Manager · Mindalt07-01-2021 – 03-31-2022

  Created a new look and feel for the Instagram feed amidst a rebrand Managed entire influencer partnerships pipeline, from research to outreach to analytics follow-ups Designed engaging content to educate audience on scientific methods behind the product In 90 days, the number of engaged accounts grew by 1,147%.

• Social Media Manager · Twice Toothpaste10-01-2021 – 02-28-2022

  Leveraged humorous copy and trends to meet the client's goal of bringing more personality to their social media pages Designed graphics and stories in Canva to educate the target audience on oral wellness Managed the creation, caption writing, scheduling, and posting process for Instagram and Tik Tok In 90 days, Twice's IG Reels went from a few hundred views on average, to several thousand views on average. Their engagement increased 128%, and their reach increased 94.2%.

• Fellow · Pangea.app01-01-2021 – 08-24-2021

  Generated LinkedIn post with over 220,000 views and 2,200 comments to promote platform program; converted to over 3,000 applications Cold emailed potential platform users to increase platform engagement Provided support to applicants via email and LinkedIn messaging by sharing resources, offering guidance, and reviewing materials Filmed and edited Tik Tok videos to increase engagement and new users Drafted creative messaging used to attract potential platform users within the target audience

• Content Creator · Charge Running11-23-2020 – 01-11-2021

  Created 5 video advertisements to promote the running app Drafted advertisement ideas; filmed content Edited content in iMovie and Canva

• Ambassador · Pangea.app09-01-2020 – 12-31-2020

  Utilized persuasive verbal and written communication methods to promote platform to potential users Generated 40+ platform signups

• Content Creator · Jumprope07-01-2020 – 08-01-2020

  Developed story-based content to share ideas about travel and food Wrote informative captions to convey clear messaging

Education

• University of ConnecticutBachelor's Degree, Human Rights, Urban Studies, and Social Justice Organizing

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