Katie Bodha

About

I am a detail-oriented and strategic professional with over five years of experience in marketing and communications. Holding a Diploma in Professional Marketing (CIM), I am driven, organised, and proactive, I am passionate about supporting businesses with the clarity, structure, and creative strategy and energy they need to grow.

Experience

• Founder & CEO · Zìyóu Studio2025-07-01 –

  Zìyóu Studio is a queer-owned brand creating gender-neutral officewear. We challenge fast fashion by using deadstock and upcycled fabrics to make ethical, high-quality pieces. Our mission is to empower professionals to feel confident and authentic in the workplace with a modern, intentional wardrobe. We're purpose driven, 1% of our profits support queer youth charities.

• Marketing Manager at Marketing Manchester · The Growth Company2023-08-01 – 2025-04-01

  Developed, delivered, and evaluated effective marketing plans promoting Manchester as a key destination for business, investment, and growth. Worked with stakeholders to secure input and approval of marketing collateral, managed marketing databases, and delivered E-CRM activity.

• Marketing and Communications Manager at Made Smarter · The Growth Company2023-02-01 – 2023-08-01

  Developed marketing and communication plans for the Made Smarter initiative. Led production of content and organised events to enhance brand awareness and generate leads. Monitored marketing activities to inform future strategies.

• Marketing and Communications Executive at Made Smarter · The Growth Company2021-07-01 – 2023-01-01

  Supported integrated marketing and communications strategies for Made Smarter. Created digital and print campaigns, wrote content, coordinated events, and tracked campaign success using Google Analytics.

• Content Executive · Tritium Growth Partners2021-01-01 – 2021-07-01

  Drove digital marketing strategies for e-commerce brands, focusing on social media management and collaboration with external partners. Developed social media strategy, tracked campaign performance, and managed promotional activities.

• Social Media Intern · Tritium Growth Partners2020-10-01 – 2021-01-01

Education

• CIM | The Chartered Institute of MarketingDiploma, Professional Marketing
• University of LeedsBachelor of Arts - BA (Intl), English Literature
• Fudan UniversityBA, Year Abroad, Chinese
• Withington Girls'​ SchoolGCSE's & A Levels
• UCLPhilosophy Summer School

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