Soumya Kumar

About

Hi There! Over the last decade, I’ve designed for some of the fastest growing B2B startups. With a passion to help accelerate a broader spectrum of startups, I’ve embarked on a new journey with my brand new venture - Studio Burfi. Consider Studio Burfi as a modular design extension team for your organization. We pride ourselves on operating with a robust process that is highly collaborative yet efficient. Our goal is to augment all the visual stories associated with your brand and product. The studio is now open for business and we are excited to start working with you!

Experience

• Founder · Studio Burfi2023-10-01 –

  Studio Burfi is a full-service design studio focusing on empowering businesses through design. Our mission is to elevate your brand and accelerate your growth.

• Angel Investor · The Council2023-07-01 –
• Angel Investor · Hustle Fund2023-07-01 –
• Lead Visual Designer · Heymarket2022-11-01 – 2023-09-01

  Product: Collaborated with product management, and engineering to generate ideas and turn them into a thoughtful and humanized product experiences. Conducted user interviews and drove alignment around solutions to core business problems by creating models, concept diagrams, workflow diagrams, and journey maps. Designed experiences for web and mobile applications. Brand: Led the process, from concept to creation for Heymarket’s rebranding. Created scalable design language systems for typography, illustration, color, components, and layouts. Drove partnerships with demand generation, brand, product, strategy, and content teams. Developed high-quality design concepts, layouts, and visuals for marketing campaigns and events.

• Senior Visual Designer · Heymarket2021-10-01 – 2023-02-01
• Senior Visual Designer · Tubular Labs2020-03-01 – 2021-10-01

  Co-led the new website and brand refresh to position Tubular Labs as a leader in the social video measurement industry. Led multiple marketing campaigns focusing on new product launches and lead generation. Crafted a foundation for design systems, data visualizations, typography, iconography, color, grid, and design components. Collaborated with multiple agencies and art directed the entire visual identity and website experience.

• Marketing Designer · Tubular Labs2017-08-01 – 2020-03-01

  Created editorial reports focusing on complex data visualizations. Created multi-media narratives and engaging deliverables, with the audience and communication objective in mind. Created distinctive designs for various campaigns, digital and print.

• Designer · Verve Magazine India2013-03-01 – 2014-10-01

  Designed a variety of stories (feature stories, fashion, travel, lifestyle, and beauty). Art directed several food, fashion, and beauty shoots. Managed the online segment and production cycle for the magazine. Designed custom publications including Coffee Table Books, Holiday-Magazines, and Ad Campaigns.

• Freelance Art Director · Hundred Communications Pvt.Ltd.2013-06-01 – 2013-12-01

  The Great Indian Wedding Book - Designed a 300 page coffee table book with great wedding ideas and professional recommendations for preparations associated with an Indian wedding.

Education

• Academy of Art UniversityMaster of Arts (MA), Graphic Design
• The University of SheffieldMaster of Arts (M.A.), Magazine Journalism
• University of MumbaiBachelor's degree, Mass Media- Journalism

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