Stacey Karl

About

Experienced digital marketer with a strong background in e-commerce merchandising and marketing strategy. Proficient in tools like Klayvio, TikTok Shop, Shopify, and Google Analytics 4. Notable experience in operations coordination and customer support in the e-commerce industry. Passionate about leveraging data for strategic marketing decisions and enhancing customer experiences.

Experience

• Digital Marketing Consultant · Freelance2024-01-01 – 2025-06-01
• E-Commerce Merchandising Specialist · Bloomscape2021-08-01 – 2024-08-01

  Tools used: Klayvio, TikTok Shop, Shopify, HotJar, GA4

• Operations Coordinator · Bloomscape2020-04-01 – 2021-09-01

  Tools used: NetSuite, WooCommerce, WordPress

• Customer Support · Bloomscape2019-11-01 – 2020-04-01

  Tools used: ShipStation, Cin7, HubSpot, Iterable

• Marketing Coordinator · bon COOK2018-01-01 – 2019-01-01
• Associate, Portfolio Management · UM Worldwide2017-02-01 – 2018-05-01

  Responsible for planning and managing national middle and upper-funnel digital media campaigns for the Nationwide account. Worked with partners and analyzed data to choose media outlets to support the best fit for Nationwide’s overall goal. Created and prepared 12 weekly and monthly status reports to ensure clients and team consistently received timely information. Monitored partner performance to ensure campaign KPI’s were met.

• Retail Sales Manager · Detroit Symphony Orchestra2016-05-01 – 2017-03-01

  Partnered with local small businesses such as Peninsula’s, Gale’s Chocolates, and Kenna Nicole to create a unique product offering and generate community support. Collaborated with the food and beverage department to offer custom pint glasses during Mozart Fest. Created a guide to assist in training a team of 15-20 volunteers on new products and vendors. Identified and expanded highly profitable product categories resulting in an increase in sales by 38%. Coordinated and executed 3 pop-up events during summer community concert series.

• Research Assistant · Michigan State University2014-12-01 – 2015-12-01

  Conducted international marketing research by collecting data and information to be published in academic journals. Analyzed data of 32 food retailers’ internationalization strategies and found cultural distance to be an important factor to explain hypermarket behavior. Presented findings at the 2015 Mid-Michigan Symposium for Undergraduate Research Experiences (Mid-SURE) in order to share my work with a greater audience.

• Music Journalist and Radio DJ · Impact 89FM2012-08-01 – 2015-12-01

  Coordinated written and video interviews with bands such as WAVVES, Bleached, and Mac DeMarco. Managed and developed marketing plans for WDBM's street team, and facilitated ticket giveaways. Designed and distributed a quarterly zine, The Drop, to reach a cultured consumer interested in new trends.

• Assistant Music Director · Impact 89FM2014-01-01 – 2014-09-01

  Supervise music review staff of 20 volunteers, revise weekly album reviews, and conduct music review meetings every Wednesday. Initiate and maintain contacts with recording companies and promoters to increase the amount of new material delivered to the station in the genres of music we air. Create interesting and relevant content for the WDBM blog to bring more than 12,000 unique visitors.

Education

• Michigan State UniversityBachelor of Arts (B.A.), Marketing

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