Stella Adesope

Stella Adesope

Experienced Digital Marketing Manager | Social Media Expert | Economics Graduate

3 yrs experience · Lagos, Nigeria · 20-30 hrs/week

About

With a Bachelor of Science in Economics from Joseph Ayo Babalola University, I have gained extensive experience in digital marketing and social media management. As a Digital Marketing Manager at Souqify LLC, I develop and lead comprehensive digital marketing strategies, oversee content creation, manage digital advertising campaigns, and analyze performance data to optimize strategies. My previous role as a Social Media Manager Intern at the same company honed my skills in executing digital marketing strategies. Additionally, my experience as a Social Media Manager at Rizzulenation Limited and as an Executive Secretary at TC Resource Technology has equipped me with valuable organizational and communication skills. My tenure as a Financial Transaction Officer at FirstBank Nigeria further strengthened my customer service and operational abilities. I am passionate about leveraging my expertise to drive impactful digital marketing initiatives and contribute to organizational success.

Skills

A/B TestingAd CopyAds ManagerAdvertisingAnalytical ThinkingAnalyticsAnimakerBlog MarketingBlog WritingBlogsBrand DevelopmentBrand IdentityBrand ManagementBrand StrategyBrandingBrochure DesignBufferBusiness AnalyticsBusiness PlanningBusiness StrategyCampaign MarketingCampaigningCaption TranslationCaptioningCommunicationCommunity BuildingConsultingContent CreationContent DevelopmentContent ManagementContent PlanningContent StrategyContent WritingCopy EditingCopywritingCreative DirectionCreative MarketingCreative StrategyCreative ThinkingCreative WritingCritical ThinkingCross-functional collaborationCustomer ServiceDIGITAL DESIGNData AnalysisData EntryDesign StrategyDigital AdvertisingDigital LiteracyDigital MarketingDigital StrategyDiscordDisplay AdsE-CommerceEconomicsEmail MarketingEmail SupportEmailsEngagementEnglishEntrepreneurshipEvent MarketingFacebookFacebook AdsFacebook Business PagesFinancialsFlyer DesignG-SuiteGetResponseGo-to-market StrategyGoogle AdsGoogle AnalyicsGoogle DocsGoogle DriveGoogle HomeGoogle My BusinessGoogle Search AdsGoogle SheetsGoogle SlidesGoogle Tag ManagerGraphic DesignGrowth MarketingHootsuiteInfluencer MarketingInstagramInstagram AdsInstagram ReelsInterpersonal CommunicationJack-of-all TradesLinkedInLinkedIn AdsManuscript writingMarket ResearchMarketingMarketing StrategyMicrosoft 365Microsoft ExcelMicrosoft ExchangeMicrosoft OutlookMicrosoft PowerpointMicrosoft PublisherMicrosoft SuiteMicrosoft WindowsMicrosoft WordNewsletter DesignNewsletter ManagementOn-site SEOOnline MarketingPaid AdsPinterestPinterest AdsPlanningPoster DesignPowerBIPresentation DesignProblem SolvingProduct DescriptionsProject ManagementPromo VideosPromotionPromotional MarketingQualitative ResearchQuillReelsResearchResearch DevelopmentRetargetingSEOSchedulingScript EditingScript WritingSearch Engine MarketingShopifySlackSlogansSocial Ad CampaignsSocial MediaSocial Media AnalyticsSocial Media CommunicationsSocial Media DesignSocial Media ManagementSocial Media MarketingSocial NetworkingSproutStart-upsStrategy & Business DevelopmentTikTokTikTok ManagementTime ManagementTrend ForecastingTweetdeckTwitterVideo EditingVideo PromotionYouTubeYouTube AnalyticsinDesign

Experience

  • Digital Marketing Manager · Souqify LLC06-01-2023

    Develop and lead the implementation of comprehensive digital marketing strategies aligned with company goals. Lead and mentor the digital marketing team, fostering a culture of innovation, collaboration, and continuous improvement. Oversee the creation and distribution of engaging digital content, including blog posts, social media content, videos, and more. Manage digital advertising campaigns across platforms such as Google Ads, Facebook Ads, and other relevant channels. Drive SEO and SEM initiatives to improve search engine visibility and drive organic traffic. Analyze digital and social media marketing performance data, monitor key performance indicators (KPIs), and make data-driven decisions to optimize strategies. Collaborate with the e-commerce team to improve user experience, conversion rates, and online sales. Develop and execute social media strategies to engage with the target audience and build brand loyalty. Plan and execute email marketing campaigns to nurture leads and retain customers.

  • Social Media Manager Intern · Souqify LLC04-01-2023 – 05-01-2023

    Develop and lead the implementation of comprehensive digital marketing strategies aligned with company goals. Lead and mentor the digital marketing team, fostering a culture of innovation, collaboration, and continuous improvement. Oversee the creation and distribution of engaging digital content, including blog posts, social media content, videos, and more. Manage digital advertising campaigns across platforms such as Google Ads, Facebook Ads, and other relevant channels. Drive SEO and SEM initiatives to improve search engine visibility and drive organic traffic. Analyze digital and social media marketing performance data, monitor key performance indicators (KPIs), and make data-driven decisions to optimize strategies. Collaborate with the e-commerce team to improve user experience, conversion rates, and online sales. Develop and execute social media strategies to engage with the target audience and build brand loyalty. Plan and execute email marketing campaigns to nurture leads and retain customers.

  • Social Media Manager · Rizzulenation Limited04-01-2023 – 03-01-2024

    No description available

  • Executive Secretary · TC Resource Technology11-01-2022 – 12-01-2022

    Providing assistant to the Managing Director. Planning and scheduling tasks, events, setting reminders for meetings and preparing minutes. Managing MD calendar and handling Correspondence. Liaising with other members of the staff and external parties. Maintaining a filling system.

  • Financial Transaction Officer · FirstBank Nigeria09-01-2017 – 12-01-2021

    Provide top notch services to customers on a daily basis by depositing and withdrawal of cash, fund transfer and operating as MoneyGram officer. Retained existing customers by building relationships and focus on key customer details. Engage in feedback modules to develop better means to manage customers needs and expectations. Other operational duties as assigned by the supervisor.

Education

  • Joseph Ayo Babalola UniversityBachelor of Science (B.Sc.), Economics

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