Stephania Andrade

About

With a Bachelor of Arts in Sociology & Business Management from UC Irvine and an MBA from thePower, this professional has a strong educational background. They also completed a UX Design Career Track at Springboard. Their experience includes roles such as Fractional CMO at Aigare Strategy, Product Marketing Manager at Herbalife Nutrition, and User Experience Designer at SA Design. At Herbalife Nutrition, they developed and managed marketing strategy for engaging campaigns in the health and nutrition category, contributing to $12M+ in sales. They also led activities for new and existing product campaigns and product activation for the North America region. Their expertise includes developing business plans, positioning strategy, packaging, and leading strategic roadmap planning. They have a proven track record of collaborating with cross-functional teams and analyzing business performance to identify areas for improvement.

Experience

• Fractional CMO · Aigare Strategy08-01-2023

  • Develop transformative marketing initiatives that result in a 40% uptick in customer retention across various health sectors. • Formulate and execute brand marketing strategies that bolster brand equity by 17%, ensuring alignment with business objectives and market penetration. • Lead a cross-functional team, enhancing a culture of innovation and collaboration that yields a 50% boost in team productivity, while overseeing the analysis of key performance metrics for advertising and product strategies.

• Product Marketing Manager · Herbalife Nutrition05-01-2022 – 05-01-2023

  - Develop and execute business plans, positioning strategy and packaging to drive growth, and identify new markets and revenue streams - Lead the strategic roadmap planning, creative design direction, content creation and execution of product launches, tentpoles and corporate initiatives - Collaborate with cross-functional teams to ensure successful execution of business plans - Analyze and reported on business performance, identifying areas for improvement and making recommendations for change Show less

• Product Marketing, Senior Specialist · Herbalife Nutrition03-01-2020 – 04-01-2022

  - Developed and managed marketing strategy for engaging campaigns in the health and nutrition category which have contributed $12M+ in sales - Ensure Business Partners and customers have the necessary tools and creative digital assets to maximize their reach - Cultivate a decision making process that is based on data to craft efficient and powerful strategic campaigns

• Product Marketing Specialist · Herbalife Nutrition04-01-2016 – 03-01-2020

  - Lead activities for new and existing product campaigns and product activation for North America region (US, Canada, Puerto Rico, Jamaica and Trinidad & Tobago). - Partner with cross-functional teams for all product launches and campaigns including corporate, project management, digital marketing, creative design, content, events, sales, video production, photography, social media, legal & regulatory affairs, science, training & education, operations and finance.

• User Experience Designer · SA Design10-01-2019 – 05-01-2022

  Establish business growth goals by creating successful plans to drive product adoption and increase revenue through customer centric design Explore methods to reward user behavior and improve the customer journey through user research, ideation, wireframing, and usability testing Identify workflow improvements and build new processes as needed

Education

• UC IrvineBachelor of Arts, Sociology & Business Management
• SpringboardUX Design Career Track, UX Design Career Track
• thePowerMBA, MBA

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