Stetson Jones

About

Marketing professional with a proven track record in event management, content strategy, and social media across hospitality, nonprofit, and education sectors. Skilled in planning high-impact events, influencer partnerships, multimedia content production, and data-driven storytelling that drives engagement and ROI. Based in Charlotte, NC, combining hands-on execution with strategic vision to elevate brand experiences.

Experience

• Marketing & Events Coordinator · Muggsby Bogues Family Foundation06-01-2024 – 06-01-2025

  Orchestrated high-impact events, including conferences, community activations, and sponsor engagements, managing logistics, vendor communication, budgeting, and production timelines. Led creative direction, event marketing content, influencer outreach, and promotional strategies that increased attendance and earned media coverage by 22% in three months. Designed and executed multi-channel campaigns optimized for visibility and engagement, increasing attendee interest by 18% in four months and sustaining 72% sponsor/donor return participation. Tracked performance metrics and campaign results, delivering insights that informed strategy and improved ROI for future event cycles.

• Bartender and Wine Steward · Barcelona Wine Bar, Charlotte03-01-2024 – null

  Delivered high-volume, guest-centered service in a fast-paced, upscale dining environment while maintaining accuracy, composure, and attention to detail. Demonstrated advanced menu comprehension, including wine varietals, regions, flavor profiles, and food pairings, to guide guest decisions and enhance the dining experience. Managed time effectively during peak service hours, prioritizing tasks under pressure while maintaining quality and consistency.

• Marketing & Social Content Lead · Offline Charlotte (@offlinecharlotte)06-01-2023 – 01-01-2025

  Designed and executed multi-platform content calendars for multiple markets, converting 150+ weekly followers into app subscribers through optimized content journeys and call-to-action strategies. Increased social following by 15.6% (115K -> 133K) in six months through trend analysis, algorithm-informed content, and data-driven growth tactics. Developed influencer and partner campaigns that boosted engagement, supported sales enablement, and drove new user acquisition. Collaborated with internal teams to align content with lead qualification criteria, strengthening automated nurture flows and improving conversion outcomes. Directed photo and video shoots, producing sales-ready and client-ready assets that highlighted restaurant promotions, seasonal campaigns, and brand experiences.

• Digital and Media Arts Instructor 9th-12th Grade · Charlotte-Mecklenburg Schools06-01-2022 – 06-01-2023

  Optimized learning experiences by developing, implementing, and pioneering an original curriculum in Digital Photography, Graphic Design, Adobe Photoshop, and Presentation Software. Evaluated student outcomes and created strategies to enhance content mastery and knowledge retention by 39%. Fostered an environment that facilitated the intellectual, social, and emotional growth of students, emphasizing collaboration. Demonstrated effective communication and collaboration skills with students from diverse socioeconomic and cultural backgrounds, showcasing adaptability and cultural competence.

• Freelance Social Media Creator & Content Strategist · Self-Employed06-01-2021 – null

  Develop and execute content strategies for lifestyle, fragrance, and hospitality brands, incorporating storytelling and trend-led creative approaches to drive awareness, engagement, and sales. Create multimedia content across TikTok, Instagram, and YouTube, focused on progressive identity, LGBTQ+ culture, and digital innovation. Produce paid ad campaigns utilizing targeted strategies that increase product visibility, drive sales, and deliver strong ROI. Direct and produce visually compelling photo/video assets aligned with brand narratives and consumer behavior insights.

Education

• Winston-Salem State UniversityBachelor of Arts, Marketing & Art (Computer Graphics Concentration)

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