Steven Lukens

About

With a Bachelor’s Degree in Computing and Data Science/Marketing from NYU Stern School of Business, I have built a diverse career in media planning, strategy, and music production. Currently, I am a Coordinator for Media Planning & Strategy at BBC America, where I schedule promotions and collaborate with creative teams to enhance franchise visibility across platforms. Previously, I held similar roles at IFC and iNDEMAND, focusing on maximizing campaign effectiveness and managing network inventories. As the Owner and Lead Guitarist of SKYBRIDGE SOUND, I direct audio production for video games and live performances, while also managing social media strategies and royalty distributions. My early career included roles as a Freelance Associate at Atrium Staffing and a Marketing Intern at Cluen Corporation, where I honed skills in data entry, IT administration, and brand awareness. My journey began at OMSI, where I developed public speaking and demonstration skills as a Peer Mentor and Rising Star.

Experience

• Coordinator, Media Planning & Strategy · BBC America01-01-2020

  Scheduled BBC America's daily linear promotions and graphics to achieve campaign targets. Strategized best practices to promote BBCA franchises (Killing Eve, Doctor Who, Top Gear, Wonderstruck etc.) along with sister networks’ programming on all platforms (Linear, SVOD/AVOD). Worked closely with the creative team to develop relevant copy and ensure delivery of promotions and graphics. Collaborated with the commercial operations department to ensure creation and deployment of sponsored promos and adjacencies.

• Owner, Principal, Lead Guitarist · SKYBRIDGE SOUND01-01-2015

  Directed audio composition and production for all video game soundtracks, live performances, and standalone music. Oversaw publishing to online streaming platforms and storefronts (including Apple Music, iTunes, and Spotify). Distributed production royalties to partners, filed yearly tax documentation, and attended to any other administrative tasks. Developed social media strategy for all music releases. Wrote all advertising copy, budgeted for paid social campaigns, produced videos, and managed content calendars for social media platforms.

• Coordinator, Media Planning & Strategy · IFC07-01-2019 – 01-01-2020

  Scheduled IFC TV’s daily linear promotions and graphics to ensure sequencing that maximizes the effectiveness of campaigns. Maintained catalogue of channel promotions and graphics added to network inventory. Brainstormed and pitched creative ways of messaging for linear and advanced platforms.

• Scheduling Coordinator · iNDEMAND12-01-2018 – 06-01-2019

  Coordinated EST TV and Next Day Air titles and ensured the proper assets are attached in the iNDAB database system. Built tracking reports to catalogue any changes to licensing or scheduling for studio releases. Evaluated TV episode titles, season summaries, and other metadata for accuracy.

• Freelance Associate · Atrium Staffing05-01-2018 – 11-01-2018

  Barneys New York-Data Entry: Catalogued clothing and delivered to photography team to ensure proper categorization on their digital storefront. Hardesty & Hanover-IT Admin: Ensured proper formatting of architectural documents, permits, and plans to migrate all company data onto a cloud-based storage system. Kind-Brand Ambassador: Assisted product marketing team with organization and product display for live events.

• Marketing Intern · Cluen Corporation05-01-2016 – 08-01-2016

  Researched thousands of firms to develop strong leads for the sales team and maintained CRM database. Managed corporate twitter account and developed white pages to promote increased brand awareness. Created and wrote Interns: A Survival Guide, a manual that introduces new hires to company culture and policy, and includes short bios of their coworkers.

• Peer Mentor · OMSI07-01-2010 – 08-01-2012

  Worked with Rising Stars to improve their public speaking techniques, teaching methods, and effective demonstration skills. Assisted Rising Stars in developing and creating science demonstrations for a “Demo Fair.” Performed general administrative tasks: filing, supervising Rising Stars during volunteer hours and escorting them on field trips outside of the museum.

• Rising Star · OMSI06-01-2009 – 08-01-2009

  Conducted demonstrations in the C.S.I: Crime Scene Investigation exhibit. Created my own unique demonstration for the exhibition in a “Demo Fair.” Assisted the exhibit manager with daily operational duties. Appeared as an extra in the introductory video to the Nano-Technology exhibit.

Education

• NYU Stern School of BusinessBachelor’s Degree, Computing and Data Science/Marketing

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