Suhail Rafiuddin

About

Creative Director and Designer with 10+ years of experience in driving brand innovation, building multi-channel campaigns, and leading high-performing creative teams to elevate market presence and brand engagement. Expert at aligning visual storytelling with business goals to deliver compelling content that resonates with audiences, fosters customer loyalty, and promotes sustained brand growth.

Experience

• Creative Director - FlavorGod · Fit Life Media Group05-01-2018

  Directed the creative process from concept to execution, managing timelines, budgets, and team coordination to ensure high-quality, on-brand deliverables. Oversaw brand and design strategy for wholesale distribution to Walmart, Sam’s Club, Costco, and Harris Teeter, successfully aligning visual branding with retail standards. Led a creative team to produce cohesive, engaging content across platforms, raising brand engagement by 35% in two months. Partnered with agencies and freelancers to streamline handoffs and maximize brand impact. Engaged with senior stakeholders to align creative solutions with business objectives, enhancing client satisfaction and brand reputation. Led and pitched FlavorGod’s licensed distribution partnerships with Cold Stone Creamery and TGI Fridays, aligning branding to expand market reach. Resulted in 50% sales increase translating to $2 Million more than expected and boosted brand awareness. Mentored junior designers, led capability workshops, and documented workflows for design, reviews, and collaboration to drive continuous improvement, innovation, and quality without direct oversight. Directed comprehensive UI/UX overhauls for FlavorGod, applying a customer-first approach based on direct feedback and data, which increased user retention and engagement by 26%. Redesigned brand identity for omnichannel brands, making complex features more accessible and appealing to a wider audience. Aligned each design stage with the mission to enhance user understanding and engagement. Served as the creative lead in the launch and brand development of new FlavorGod brands, including FlavorDog Dog Toppers and FlavorGod Meal Delivery, building cohesive, audience-focused branding across digital and retail platforms. Spearheaded digital campaigns by combining data-driven insights with emerging digital trends, resulting in high-impact storytelling that resonated with target audiences resulting in 68% sales increase and community engagement.

• Senior Designer - Shredz · Fit Life Media Group05-01-2016 – 05-01-2018

  Led workshops and presentations to both internal teams and industry peers, fostering thought leadership and design advocacy. Redesigned company website's visual elements, resulting in a 40% increase in user engagement and a 15% decrease in bounce rate. Developed branding guidelines for Shredz and FlavorGod elevating their brand recognition by 30% through targeted design strategies. Created a series of infographics that improved social media engagement by 50% and garnered over 100,000 views across various platforms. Assisted in the creation of digital advertisements that increased click-through rates by 30% compared to previous campaigns. Managed budget and developed an expense tracking system to ensure financial accountability and optimize resource allocation. Strengthened brand identity to stand out through unique experiences, from trade shows to digital activations. Played a key role in product social storytelling, designing visuals that distilled complex concepts into accessible, engaging graphics. Built relationships with external agencies and freelancers, facilitating seamless project handoffs and enhancing brand impact through outsourced creative support. Designed and implemented comprehensive creative solutions for social media and digital marketing, enhancing brand consistency and visual identity.

• Junior Designer - Skinny · Fit Life Media Group07-01-2015 – 07-01-2016

  Collaborated with the marketing team to orchestrate cross-channel digital campaigns that improved conversion rates by 22%, through user-focused strategies and data-driven insights. Assisted in the creation of compelling brand identities for in house brands Shredz, FlavorGod, Skinny, resulting in an average of 25% increase in brand recognition and customer loyalty. Managed and executed print and digital projects from concept through completion, meeting 100% of deadlines and exceeding brand expectations. Engaged with clients to gather requirements and feedback, facilitating a collaborative approach to project execution.

Education

• New York Institute of TechnologyBachelor's degree, Communication & Media Technology

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