Sunnan Haider

About

Hi, I’m Sunnan—a marketing strategist and brand consultant based in Islamabad. I help startups and growing companies shape their brand, define clear go-to-market strategies, and build systems that support real, sustainable growth. I’ve led Marketing and Growth at Kodifly, working on global positioning and GTM for AI and IoT solutions, and previously contributed to 300% growth at Foodpanda during COVID-19 while also building marketing and operations functions at startups like Optimus and Savvital. Through my work at DyeSun, I focus on combining strategy and storytelling to help businesses become clearer, more visible, and easier to scale.

Experience

• Marketing and Growth Lead · Kodifly Limited07-01-2025 – 03-01-2026

  Co-led Go-To-Market strategy for enterprise SaaS, driving expansion across GCC, KSA, and APAC (B2B-B2G) Drove Product Marketing and sales enablement, improving deal velocity and supporting B2G growth Translated product (SpatialSense) capabilities into market-ready use cases by aligning the dev and sales teams Managed a sales pipeline valued at $2.5 Million, supporting deal progression and revenue growth Downsized a large marketing team while increasing efficiency and adapting to rapid company changes Served as the key point of contact for government stakeholders, leading partnerships and tender initiatives Standardized brand identity by building a cohesive visual system aligned with product evolution across all platforms

• Operations & Marketing Manager · Optimus06-01-2023 – 09-01-2024

  Managed the 3rd largest client in the country by order volume and revenue, ensuring sustained growth Oversaw key clients in Islamabad, achieving a 300% increase in performance across critical metrics Designed monthly deals and discount campaigns within a fixed marketing budget of SAR 36,000/- Collaborated with finance and billing teams to generate insightful reports for data-driven decision-making Strengthened brand positioning among key stakeholders, ensuring sustained market leadership

• Marketing Lead · Savvital LLC02-01-2021 – 03-01-2022

  Designed the company’s first comprehensive marketing strategy for the initial 4 quarters Strategized successful Employee Branding that attracted top talent, hiring 50+ employees within 8 months Built a robust digital presence without Paid Ads, maximizing organic reach and engagement Conducted market research on real estate and insurance sectors to identify opportunities and trends Managed social media campaigns, enhancing audience engagement and strengthening brand visibility

• Key Account Manager · Foodpanda (Delivery Hero)03-01-2020 – 02-01-2021

  Managed one of the largest enterprise accounts (Top 3 nationally by order volume and revenue) Drove 300% growth across key performance metrics for major clients in Islamabad Planned and executed monthly promotional campaigns within a $9K marketing budget, optimizing ROI Strengthened client relationships and brand positioning to maintain market leadership Partnered with finance and billing teams to develop performance reports and support data-driven decisions

• Lead Generation Specialist · KeepTrucking (Motive)12-01-2018 – 10-01-2019

  Generated 26,000+ high-quality leads in the U.S. trucking industry, driving sales pipeline growth Managed and tracked all leads using Salesforce CRM, ensuring data accuracy and efficient follow-ups

Education

• Bahria UniversityBachelor of Business Administration - BBA, Marketing Management
• Wakefield High SchoolAmerican High School Diploma

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