Surbhi Soni

About

Surbi Soni is a highly skilled UX/UI designer and product designer with extensive experience in web design, user research, and digital experience optimization. Proficient in a wide range of design tools and research methodologies, with a strong background in creating accessible, user-centered digital solutions across various industries including startups, healthcare, and education. Demonstrates excellent collaboration, project management, and strategic planning skills, committed to enhancing user engagement and achieving business goals.

Experience

• Web Designer · Startups and ScholarsMarch 2025 – June 2025

  Designed and launched a Wix-based website that led to a 25% increase in customer engagement and contributed to a 15% boost in sales within 2 months, aligning with brand goals and business objectives. Communicated with clients to gather requirements and translate feedback into responsive, SEO-optimized designs. Collaborated with internal teams, contributed ideas, and supported cross-functional tasks including marketing and planning. Managed financial aspects of client projects, including budgeting, invoicing, and cost estimation to ensure project profitability.

• Product Designer · United States of AfricaJuly 2024 – June 2025

  Designed accessible and engaging user experiences for the web platform, improving usability for mental health resources. Analyzed user behavior and metrics to optimize digital experiences, increasing user retention and satisfaction. Developed and maintained a scalable design system, enhancing team efficiency by 30% and ensuring brand consistency across over 15 features.

• Digital Experience Assistant (UI/UX Designer) · Northeastern University ITSMay 2023 – May 2024

  Conducted user research leveraging qualitative and quantitative data to uncover actionable insights, driving a 15% improvement in student engagement. Managed project timelines and budgets for design initiatives, ensuring on-time delivery. Focused on problem-solving and improving user experience by redesigning the student hub portal based on feedback and usability insights.

• UX Designer · Maximus InfinityMarch 2020 – July 2022

  Led the end-to-end design cycle in a startup environment for web-based products, resulting in a 12% increase in user engagement and an 18% boost in customer satisfaction. Designed and delivered high-fidelity designs, user workflows, and personas to align business objectives with user needs. Conducted usability testing and A/B testing to identify and refine areas for improvement. Managed project budgets, resource allocation, and financial planning, contributing to cost savings and profitability. Developed financial reports on project expenses and returns, assisting strategic financial planning for product development.

Education

• Northeastern University
• Venus International College of Technology

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