SURESHKUMAR MAKWANA

About

Sr. Google Ads/PPC Executive with 7.5+ years of experience (4+ years in PPC), specializing in Google Ads (Search/Shopping/Display/YouTube), conversion tracking, GA4 and GTM setup, merchant account un-suspension, feed/title optimizations, and data-driven optimization. Handles 14 accounts, manages large-budget clients, leads/mentors junior team members, conducts audits and strategy for new onboarding clients, and produces detailed weekly/monthly reporting (including Data Studio).

Experience

• Sr. Google Ads/PPC Executive · Zib Digital pvt. Ltd.04-01-2022

  Google Ads Works & Responsibilities Team Handling – Handle Juniors & their projects. Each Junior have 10-15 Projects Observe A to Z work of junior and guild them further Solve every issue facing by the juniors in any way (account + communication + tasks etc) Audit the Google Ads accounts and share optimizations tips Manage own accounts (14 accounts) + client/DM communication + tasks etc Preparing Google Ads audit + strategy for the new on-boarding clients (Presale/regular/detailed audit) Manage big budget clients, budget sheet, strategy sheet, monthly reporting etc Follow the designed process and introduce/improve them for smooth work Help/guild other team members, senior executives and TL on different tasks or accounts Making detailed Google Ads account insights whenever needed Create and share special reporting for the big budget clients GA4 tracking and data management & GTM tag set up and tracking Regular Data Analysis & Strategies Making Creating and Planning a Variety of Campaigns & Optimization Un-Suspending Google Merchant Accounts New Google Ads Accounts Set Up and Conversion Tracking Set Up (Shopify & Wordpress) Creating Manual Feed & Title Optimizations for Better CTR and Performance Tag Creation for Different Conversion Tracking Scheduling & Attend Meetings with Clients Preparing Detailed Weekly/Monthly Data Studio Reports Search Term Report Review and Exclude Negative Keywords Monitoring Daily, Weekly, Monthly Performance of All Accounts Providing Regular Training to the team Conduct Keyword Research & Writing Engaging and Creative Ad Copy for Clients Applying Different Feed Rules to Optimize Product Feed Managing Different Trackers and Coordinating with Team Members Exploring, Learning & Sharing New Updates In Google Ads

• PPC/SEO Executive · Anuva Technologies01-01-2017 – 03-31-2022

  Designation: PPC/SEO Executive Location: Ahmadabad

• Jr. SEO Executive · Silver Touch Technologies pvt. Ltd.12-01-2015 – 08-31-2016

  Designation: Jr. SEO Executive Location: Ahmedabad

Education

• RKDF UniversityBachelor of Engineering (BE) - IT, BE IT (6.6 CGPI)
• Gujarat Technological UniversityDiploma - IT, Diploma IT (8.33 CPI)

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