Susan Fricke

About

17+ years building bridges between brands in fashion, gaming, entertainment, and tech. Partnership executive driving major deals through strategic brand collaborations and licensing. Built partnership ecosystems from 0 to 45+ brands, delivering 400% sales growth and brokered deals with industry leaders including REVOLVE, McLaren, Warner Music Group, and Pottery Barn. Experienced in cross-functional partnerships, licensing negotiations, data-driven content optimization, and navigating AI-driven platforms, metaverse initiatives, and Web3 collaborations. Avid golfer, lifelong learner, and traveler who thrives on new restaurants and opportunities to explore the world.

Experience

• Advisor · Refundly09-01-2025 –

  Advising on brand / retail partnerships and business development. Refundly is an AI-powered platform that simplifies refund and return tracking, giving shoppers real-time visibility into their money.

• Vice President Strategic Partnerships · Muus Collective05-01-2025 – 08-01-2025

  Led brand partnerships for a mobile fashion styling game that merged fashion, beauty, accessories, and home, creating innovative experiences across mobile games, entertainment, and digital collectibles. Signed 45+ partners, with a focus on luxury and contemporary brands as well as entertainment partnerships. Key areas of focus: cross-functional collaborations, licensing agreement negotiation, partnership lifecycle management, and data-driven content optimization. Reported directly to the Co-Founders. In partnership with REVOLVE (www.revolve.com) and FWRD (www.fwrd.com), backed by Griffin Gaming Partners.

• Mentor · Techstars05-01-2023 –

  Currently: Advising a high-growth, AI-focused fashion company with a real-life product. Mentoring burgeoning leaders in the tech and fashion space.

• Head of Strategic Partnerships · Muus Collective09-01-2022 – 05-01-2025

  Built and scaled partnership ecosystem from the ground up; established strategic relationships with major lifestyle brands; cross-functional collaboration across fashion, entertainment, and digital collectibles; reported to Co-Founders and Co-CEOs.

• (RED) Gaming & Metaverse Council Member · (RED)04-01-2022 –

  Council member contributing to gaming and metaverse initiatives and strategic partnerships.

• Vice President, Business Development & Partnerships · Player 212-01-2021 – 08-01-2022

  Directed strategic partnerships and licensing for a gaming and interactive entertainment agency; closed deals with Sanrio, TRUFF, Krafton, McLaren, InnerSloth, and others; led multi-year partnership strategies across fashion, beauty, CPG, and tech.

• Director, Partnerships & Business Development · Player 204-01-2021 – 12-01-2021

  Worked with brands to integrate them organically into the gaming space.

• Senior Manager, Licensing · Monique Lhuillier08-01-2017 – 04-01-2021

  Led growth strategy and business development for licensing; collaborations with Pottery Barn, Blue Nile, Nordstrom, Helzberg, and more.

• Manager, Licensing · Monique Lhuillier10-01-2012 – 07-01-2017
• Associate Manager, Licensing/Marketing · FAB NY08-01-2008 – 10-01-2012

  Managed licensing relationships with Disney, Hasbro, Nickelodeon, Sanrio (Hello Kitty), and more; created marketing materials for sales and client pitches.

Education

• Questrom School of Business, Boston UniversityMaster of Business Administration - MBA, MBA
• University of Colorado BoulderBachelor's degree, Leeds School of Business - Marketing
• ESIC Business & Marketing School

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