Susie Aminian

About

As Creative Director and Brand Leader with extensive experience, I bring a rare mix of strategic vision, design sensibility, and cultural intuition to every brand I touch. I’ve led global creative organizations, revitalized legacy brands, and built high-performing teams that deliver work at the intersection of art and commerce. Fractional VP Creative Director (consultant) since Oct 2025, I guide transformative initiatives across beauty, fashion, and lifestyle. Previously, as Vice President Global Creative Director at Bumble and bumble (Estée Lauder Companies), I modernized the brand’s DNA for today’s multi-platform world, expanded distribution, and built an agile in-house studio. My experience spans across The Estée Lauder Companies Inc., Coty, and NYU, with a passion for connecting authentic storytelling to measurable business growth. I thrive where creativity meets strategy: building brands that feel human, look modern, and inspire culture. I’m passionate about nurturing talent, building collaborative cultures, and mentoring the next generation of creative leaders. My background in fine art, film, and art history grounds my approach in both conceptual depth and commercial impact. Beyond brand building, I have lectured at NYU and have been sought after as a thought leader in the evolving creative landscape.

Experience

• Fractional VP Creative Director (consultant)10-01-2025 –
• Vice President Global Creative Director, Bumble and bumble. · The Estée Lauder Companies Inc.07-01-2018 – 10-01-2025

  Led global creative strategy and modernized Bumble and bumble's brand DNA across all consumer touchpoints, partnering with marketing, product development, education, and regional teams to build a fully integrated creative ecosystem that drove brand growth, cultural relevance, and operational efficiency while mentoring the next generation of creative leaders. Launched brand on Amazon, delivering 85+ original video assets in under 4 months and expanding distribution.

• Global Design Director: Campaign & Digital of philosophy · Coty04-01-2014 – 07-01-2018

  Led global brand identity, campaign, and digital across skincare, fragrance, and color; redesigned global brand identity and positioning; built in-house design teams, reduced external spend, and supported international expansion.

• Adjunct Professor of Design · New York University08-01-2013 – 08-01-2014

  Taught courses in Design Concepts and Introduction to Graphic Design; developed curriculum bridging academic theory with real-world application.

• Sr. Art Director / Design Director · Susie Aminian / Consulting + Freelance01-01-2005 – 01-01-2014

  Clients include Estée Lauder Fragrance Licences (DKNY, Donna Karan, Aramis, Tommy Hilfiger), Coach, Bath & Body Works, LOFT, Maybelline, TRESemmé, and others; partnered on campaign development, brand design, and experiential activations.

• Senior Art Director · Diane von Furstenberg01-01-2012 – 01-01-2013

  Led DVF Studio’s creative team, collaborating directly with Diane von Furstenberg; directed creative assets across campaigns, collaborations, philanthropy, and digital initiatives.

• Associate Design Director · MAC Cosmetics03-01-2008 – 04-01-2012

  Art direction of major global collections for each season; concept development including seasonal Maczine, collections, photography, videos, illustration, and global displays; coordinated with emerging markets.

• Senior Art Director · Bloomingdales10-01-2006 – 02-01-2008

  Repositioning of the gift registry advertising and all corresponding collateral; event materials and art direction of registry photography for special projects.

• Senior Designer · The O Group05-01-2005 – 10-01-2006

  Clients: Lacoste, Hennessy, Robert Marc, Godiva, Moët & Chandon.

• Graphic Designer · Origin Media04-01-2004 – 02-01-2005

Education

• University of ArizonaBFA, Visual Communications, Design + Studio Art
• University of ArizonaBA, Contemporary Art History

Similar talent on Pangea

Emily H.Social & Creative Executive | Strategy, Content & Influencer Partnerships | Growth Marketing & Leadership | Fractional & In-HouseLos Angeles, CACharlotta H.Founder + Brand Strategy Expert Featured in Vogue, Nylon, Forbes & The London TimesKristin C.Fractional Creative Director | Brand Strategy, Visual Storytelling & Cross-Channel CampaignsSeattle, WAKatie P.Fractional Marketing Strategist | B2C & B2B Expert