Syb VanKe

About

In a world teeming with noise, I've dedicated my career to finding the signal the resonant message that not only reaches audiences but moves them. My journey as an media buyer, growth marketeer and entrepreneur has been one of relentless curiosity, guided by a belief that at the heart of every successful strategy lies a deep understanding of human desires and the innovative spirit to meet them. From spearheading growth at wildcloud, where we redefined WordPress productization, to mastering the craft of media buying and CRO, my path has been anything but linear. It's a narrative of growth and constant learning. What do I value as a professional? The audacity to ask what if, the resilience to say let's try, and the integrity to do the right thing, even when it's the harder path. I believe in marketing that respects its audience, storytelling that captivates, automation wherever possible, and strategies that are as ethical as they are effective. I've worn many hats founder, growth marketeer, account executive, media buyer each has taught me that the essence of growth is not in the selling, but in the connection. Connecting ideas with people, solutions with problems, and products with passion. As I look to the future, I'm excited by the possibilities that lie at the intersection of technology and humanity. My mission remains to build bridges between brands and their communities, between today's challenges and tomorrow's successes. Let's connect, collaborate.

Experience

• Head of Marketing & Co-founder · wildcloud03-01-2021

  Co-founded wildcloud, raising over $1 million from investors such as APX Capital (backed by Porsche and Axel Springer), Arches Capital, and the founders of Yoast SEO. In my role as Head of Growth, I lead the marketing and growth strategies, pushing our brand to the forefront of WordPress productization.

• Growth Marketeer & CRO specialist · Automation Rebels09-01-2019 – 09-01-2022

  Designed and executed complex, multi-channel, campaigns across Google Ads, Facebook, Instagram, Pinterest, and LinkedIn. Managed ad accounts for clients in roughly 2 dozen different verticals with budgets up to $50K/month per account. Total spend 5M+ across platforms.

• Senior Media Buyer · Hapklaar Agency01-01-2018 – 08-01-2019

  As a Senior Media Buyer, managed ad accounts with significant budgets, optimizing campaigns to maximize ROI and drive client success.

• Media Buyer · Hapklaar Agency09-01-2017 – 12-01-2017

  Hit the ground running, managing ad accounts with budgets ranging from $3K to 10K per month mostly on Instagram and Facebook.

• Sales Representative · &samhoud creative tech08-01-2015 – 09-01-2017

  Operations for the Virtual Reality Cinema, Europe's first VR-focused cinema. Developed and implemented strategic sales plans to drive revenue growth and expand market reach. Achieved a significant increase in ticket sales and partnerships, contributing to the company's international expansion.

Education

• Amsterdam School of International BusinessBachelor of Business Administration - BBA
• RMIT UniversityBachelor's degree, International Business

Similar talent on Pangea

Alena D.Marketing Leader Driving Growth through Digital Channels | Data-driven, Creative, and AnalyticalBarcelona, SpainMonika T.Growth & Digital Marketing Strategist for purpose-led foundersKlaipeda, Klaipeda City MunicipalityLucas M.Full-Stack Marketer with a focus on Conversion Rate Optimization and Direct Response MarketingMexico City, CDMXEdidiong E.Head of Growth and Marketing EMEA | Product Marketing, Brand Management, Performance Marketing, Customer Lifecycle Management, Marketing Automation | B2B and B2C SAAS | Ex. Boomplay, Alerzo, Klasha.London, UK