Sydney Hart

About

Award-winning digital producer and storyteller with experience as a creative lead and digital strategist delivering multi-channel campaigns, social impact work, and video/content production. Leads narrative strategy and creative direction for campaigns and platforms, with proven results including Emmy-winning documentary social impact campaign growth and large-scale audience reach and engagement. Also has copywriting and digital media specialization across B2B/B2C content, email marketing, and social media performance optimization.

Experience

• Director of Story & Content · The League03-01-2026

  ● Promoted to the primary creative lead for narrative projects, guiding distribution strategies, and overseeing video/content production. ● Hold precedence over operations, correspondence and partnerships within creative programming, ensuring updates and tasks are tracked accurately. ● Building an inaugural creative summit in collaboration with various Minnesota professional sports teams and organizations, securing $40K in funding for the initiative. ● Craft the creative and visual direction of various campaigns and initiatives, infusing strategy and gaining buy-in from executive leaders.

• Digital Strategist · The League10-01-2020 – 03-01-2026

  ● Lead the creation and growth of digital campaigns across multiple channels, including websites, social media, and email marketing platforms. ● Provide impact consulting, digital strategy and partnership to organizations such as Disney, Atomic Cartoons, Monkeypaw Productions and Bad Robot Productions. ● Led digital strategy and creative direction for an Emmy-winning documentary’s social impact campaign. Produced a storytelling series, curated influencer engagement and built audience-centered narratives that resulted in a combined 9.2+ million impressions. ● Launched a brand new digital platform, using organic and paid strategies to reach 6M+ accounts, earn 3+ million views and 1+ million impressions within 90 days of launch. ● Grew the said platform’s following by 9,000%, to 11K+ followers across 4 social media platforms, in a 1.5 year timespan.

• Jr. Copywriter · Rita Olds & Co.07-01-2020 – 05-01-2022

  ● Wrote custom website, email, and social media copy for various B2B and B2C clients, while holding direct client communications, project timelines, project revisions and feedback in a professional and timely manner. ● Guided the copywriting process with in-depth market research reports that included brand voice guidelines, competitive analysis and consumer interview findings. ● Ideated and wrote email campaign copy for an event platform that generated over $100K for the platform founder in its initial launch.

• Digital Media Specialist · BEK Communications05-01-2020 – 10-01-2020

  ● Executed social media strategy, management, and publishing for various channels of a telecommunications cooperative that served local community members. ● Increased social channel engagement by 116% within the first 6 months by utilizing custom digital strategies using community data. ● Improved customer experience via service support funnels within social media and the company website, delivering more accurate guidance for further technical support.

• Marketing Associate Intern · Take Cntrl Consulting01-01-2019

  ● Created and scheduled creative B2B and B2C content across multiple channels such as Instagram, Twitter, Facebook and LinkedIn, for assigned client projects. ● Conducted extensive research to aid in partnership and sponsorship procurement, audience analysis, hashtag targeting and competitor analysis.

• Communications Intern · Kentucky State Univ.08-01-2017 – 05-01-2018

  ● Promoted the University’s highlights and achievements through press releases, cultivating original radio ads and scheduling interviews for news media. ● Worked with the creator, producer and host of television show KSU Gold, facilitating professional correspondence with show talent. ● Successfully handled and completed administrative tasks under tight deadlines.

• Content Intern · The Hunter Group05-01-2017 – 07-01-2017

  ● Planned and executed successful social media campaigns for CEO/Founder of the company. ● Cultivated an organized, strategic social media calendar with compelling captions and 25 customized hashtags for an Instagram account with over 35K followers. ● Closely monitored performance statistics, identified trends and beneficial strategies in order to grow the company’s brand.

Education

• Kentucky State UniversityBachelor of Arts in Mass Communications, Mass Communications

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