Hannah Ossip

About

Marketing professional with three years of experience in the consumer and B2B space, driven by a passion for delivering results and creating impactful brand experiences and campaigns. Specializing in influencer marketing, community engagement, brand partnerships, and social media management, I have a proven track record of driving growth, building community, and exceeding expectations.

Experience

• Brand Engagement Assistant Manager, Giorgio Armani Beauty · L'Oréal08-01-2023 – 05-01-2024

  - Strategically planned monthly influencer activations with 500+ creators to increase sales, create virality, and cultivate consumer interest, resulting in 1B+ video views - Spearheaded community management for Armani Beauty’s social media platforms, crafting the brand's voice and driving significant audience engagement growth with 2,000+ comments in first three months - Organized exclusive events catering to VIP celebrities and influencers to facilitate official product launches, resulting in over 500M+ impressions

• Marketing Associate, Influencer, PR & Social Media Marketing for Vichy Laboratoires · L'Oréal08-01-2022 – 08-01-2023

  - Oversaw $200K influencer budget and collaborated with the Marketing team to amplify product launches & drive website traffic, resulting in 10M+ impressions - Led the brand’s gifting strategy by sourcing creators and sending out 2,000+ PR mailers in two months, garnering a reach of 6M+ - Managed social media accounts by building out monthly calendars, sourcing and creating assets & drafting captions, resulting in a +15% follower increase in first three months - Collaborated with PR agency to secure weekly coverage through compelling storytelling, engaging media releases, and effective PR send-outs

• Account Executive · G&S Business Communications07-01-2021 – 08-01-2022

  - Managed strategic pitching, press releases, and Q&A sessions, acting as key liaison between clients and media outlets - Crafted engaging written and visual content for clients’ senior member social media pages, resulting in a +10% follower increase - Created weekly internal newsletters to increase employee engagement and communicate company updates and successes, achieving a 20% increase in email open rates

Education

• Elon UniversityBachelor's degree, Strategic Communications and Psychology minor
• CIEE Council on International Educational ExchangeBarcelona, Spain

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