Giselle Lopez

About

Hello there! I'm Giselle, and I'm thrilled to connect with you. Marketing & consumer insights enthusiast passionate about data-driven strategy, audience engagement, and storytelling. From market research to social media, I turn consumer insights into impactful brand moments. Recently at L’Oréal USA (NYX PMU), with experience in PR, influencer marketing, communications, and data-driven strategy. Let’s connect! Giselle has a strong background in the beauty and lifestyle industry, with extensive experience in brand strategy, content marketing, and consumer insights.

Experience

• Brand & Content Strategist · Gigi's Brand Lab2025-04-01 –

  As a Content Marketing Analyst, I work with beauty & lifestyle clients to build their personal brands from the ground up. My focus includes developing digital presence and crafting compelling social media content. I help clients build their brand identity and grow their audience, strengthen engagement, and drive meaningful results across channels like Instagram, LinkedIn, and TikTok.

• Marketing Associate · Industrial Color2025-01-01 – 2025-06-01

  Supported internal and external marketing initiatives across digital and social for a leading beauty brand. Led consumer insights research, competitive benchmarking, and sentiment analysis to inform social strategy. Managed content calendars and supported end-to-end marketing plan execution. Collaborated on briefing documents, helping align key messaging, deliverables, and timelines. Helped track and maintain activation timelines to keep product launches and campaign milestones on track.

• Marketing and Operations | NYX Professional Makeup · L'Oréal2024-01-01 – 2025-01-01

  In my role, I streamline and elevate internal communications and drive key transversal projects for NYX Professional Makeup at L'Oreal. I partner closely with the Head of Marketing, and Management to deliver impactful communications, develop social strategies for LinkedIn & Pinterest, and support & coordinate marketing research initiatives.

• Social Media and Press Engagement Coordinator · Tasha and Co. Organics2023-08-01 – 2024-01-01

  At Tasha & Co. Organics, I leveraged social listening and trend analysis tools to identify engagement opportunities, optimizing organic strategies across Instagram and LinkedIn. I managed PR software databases, and crafted targeted press release pitches.

• Active Marketing Integrated Member · USC Business Cosmetics Club2023-08-01 – 2024-01-01

  Engaged in 15+ guest speaker events and socials with companies such as L'Oreal, MakeUpin LA, DevaCurl, Flock, and Stryx with a goal to expand expertise in marketing in the beauty industry.

• Digital Marketing Assistant | USC Recreational Sports · University of Southern California2022-01-01 – 2023-10-01

  At USC Recreational Sports, I developed and executed digital strategies, creating social media content that boosted student engagement. I conducted user experience analysis, providing insights that led to the increase in fitness participation and sales. Additionally, I redefined the brand’s positioning as a health and wellness resource for students by collaborating with industry experts and curating high-value content.

• Marketing And Public Relations Intern · Spotlight Agency2021-01-01 – 2022-01-01

  Developed public relations initiatives for Fortune 500 health, wellness, and skincare companies to enhance brand awareness and market presence. Trained in Cision to utilize advanced research techniques for identifying media and influencer audiences aligned with client value propositions. Conducted trend analysis to evaluate over 800 micro-influencers, crafting high-impact promotional strategies, and secured over 20 valuable media placements through targeted pitch segments.

Education

• University of Southern CaliforniaUndergraduate, Business Administration

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