Taliyah Almeida

About

Hi everyone! I’m Taliyah Almeida, a senior at John Carroll University pursuing a Bachelor’s in Communication with a concentration in Integrated Marketing. I began at Cuyahoga Community College in 2020, earning an Associate of Arts degree before transferring to John Carroll to complete my degree. I’ve built a versatile skill set across digital marketing, public speaking, content creation, media writing, strategic planning, social media management, and brand storytelling, fueling my passion for journalism, marketing, and social media. Professionally, I’ve held roles at Target in human resources and have led and supported marketing and communications initiatives across higher education, hospitality, and retail settings. I’m excited to apply my cross-functional experience to growth-driven marketing and communications opportunities.

Experience

• Marketing and Communications Specialist · John Carroll University01-01-2025

  I develop and execute integrated, multichannel marketing and communications strategies across social media, newsletters, web, and print platforms to ensure cohesive and impactful brand messaging. Through compelling storytelling, I create content that elevates brand awareness, strengthens audience connection, and highlights departmental impact. I manage the full social media lifecycle including content creation, scheduling, and publishing to increase engagement and expand audience reach. Additionally, I design campaign materials and promotional assets using Canva and Adobe Creative Suite, ensuring visually compelling and on-brand communications. By collaborating cross-departmentally with faculty and staff, I maintain aligned messaging and a consistent brand voice across all initiatives. I also coordinate events and provide administrative and operational support to successfully execute departmental programs and initiatives.

• Marketing and Communications Coordinator · Canterbury Golf Course01-01-2024 – 12-01-2024

  I collaborated closely with the Marketing Director to develop and execute integrated marketing campaigns and member engagement initiatives that strengthened community connection and brand visibility. I created website and email content designed to enhance brand storytelling and drive meaningful engagement, while also designing digital and print collateral including signage, presentations, and event materials to support promotional efforts. In addition, I coordinated children’s camp logistics and activation efforts, managing schedules, activities, staff coordination, and camper engagement to ensure a seamless and positive experience. Throughout all initiatives, I maintained brand consistency across communications to ensure alignment with the organization’s overall strategy and goals.

• Marketing and Communications Assistant · The Merch Studio

  I assisted in executing digital marketing campaigns across social media platforms to increase brand visibility and strengthen audience engagement. By managing content calendars, I ensured timely, consistent messaging that aligned with overall brand strategy. I also analyzed engagement metrics to evaluate performance, optimize content, and inform data-driven strategic decisions. Additionally, I researched promotional opportunities and potential partnerships to expand community reach and support continued audience growth.

Education

• John Carroll UniversityBachelor of Arts - BA, Communication with a concentration in Integrated Marketing
• Cuyahoga Community CollegeAssociate of Arts - AA, Art/Art Studies, General

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