Tamara Bendeck

About

Marketing and Communications professional with +1 years of experience in the FinTech, Consumer Electronics, Financial Services, and Agency industries. Specialized in Brand Strategy, Data Analytics, Product Marketing, and Digital Channel strategy. With a background in Finance and Economics, with expertise in P&L Management, Customer Insights, Content Strategy, Branding, and Product Development. Interested in the Finance, Technology, Beauty & Luxury, and Consumer Product industries. Master of Science in Integrated Marketing Communications (STEM) at Northwestern University | Medill School. Bachelor's of Science (Major in Economics, Minor in Data Science) from Northwestern. Passionate about cooking, pilates, tennis, and exploring new cities.

Experience

• Graduate Intern | Brand Marketing · inKind06-01-2024 – 08-01-2024

  Created inKind’s restaurant acquisition strategy playbook including tactics for Digital Strategy and commercial activation to increase conversion rate by 15%. Booted a new vertical strategy plan to reposition brand from a financing partner to a marketing platform for restaurant partners, aiming to generate incremental revenue. Executed the 'Make Every Night Count' Paid Social Campaign to support the new business vertical and generate +500 nationwide restaurant leads. Led the design and integration of a website off-peak traffic calculator to help restaurant operators project monthly revenue growth.

• Branding Strategy Extern · Beats by Dre05-01-2024 – 06-01-2024

  Conducted a survey of 50+ Gen Z participants and analyzed data using Tableau to uncover consumer insights on speaker preferences and music listening habits. Crafted a research summary analysis showcasing how speakers integrate into consumers daily lives beyond music listening, driving product features recommendations for Beats by Dre’s new product development. Created the 'Seamless Sounds' campaign, the Beats’ 1st full-funnel marketing campaign aimed at highlighting the versatile use of speakers, integrating tactics on Video Ads, Influencers, and In-Store displays.

• Digital Marketing Analyst | Mikesell Digital · WSI World01-01-2023 – 03-01-2023

  Spearheaded the launch of a new digital channel for assigned Pet Care client, conducting primary research and identifying +5 key components and best practices for TikTok reach and engagement. Developed a Content Planning calendar for a Pet Care client, outlining +35 creatives for Instagram and TikTok social channels to engage with client's target audience. Attained a +106% boost in social engagement by crafting ad-hoc strategies for assigned client, analyzing monthly channel data on organic reach, engagement, and conversion metrics.

• Credit Risk Summer Analyst · Morgan Stanley06-01-2022 – 08-01-2022

  Produced +4 bi-annual reviews by analyzing financial statements of public companies to develop credit ratings. Constructed +3 Discounted Cash Flow models for company valuations, incorporating base and downside financial scenarios. Researched market trends on Consumer Perception, Industry & Market, Stock Performance, Operating Results, and the M&A landscape for quarterly business reviews for the assigned accounts.

Education

• Northwestern UniversityMaster of Science - MS, Medill - Integrated Marketing Communications
• Northwestern UniversityBachelor of Arts - BA, Economics, Data Science

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