Veronica Xu
Digital Communication Specialist | Media Strategist
1 yrs experience · Evanston, IL · <10 hrs/week
About
With a Master of Science in Digital Communication and Media/Multimedia from Northwestern University and a Bachelor's degree in Communication from the University of California, Davis, I have developed a strong foundation in communication strategies and media technologies. My experience includes serving as a Class Moderator at Northwestern University, where I facilitated classroom discussions and supported faculty. As a Research Assistant at UC Davis, I gained expertise in experimental research and communication technologies, guiding over 100 participants through experiments. My role as a Teaching Assistant at Frances Harper Junior High School involved tutoring students in Math and English, significantly improving their academic performance. Additionally, I enhanced brand visibility as a Marketing and Communication Intern at Phia Concepts through strategic social media management. My early career as a Journalist with New Suzhou Education Organization honed my skills in storytelling and content analysis.
Experience
- Class Moderator, Curriculum & Teaching Department · Northwestern University04-01-2024 – 06-01-2024
Facilitated classroom discussions and supported faculty in managing course logistics at the Kellogg School of Management.
- Virtual Interaction & Communication Technology Research Assistant · University of California, Davis04-01-2022 – 08-01-2022
Participated in the training for Experimental Research and New Communication Technologies and obtained a social science research assistant certificate. Participated in the scene and equipment setup to run the behavioral measures and coding experiments. Guided 100+ participants in the experiment procedures, explained tasks, and collected datasets.
- Teaching Assistant · Frances Harper Junior High School02-01-2022 – 07-01-2022
Conducted Field research in the Bridge project, which provided special support tutoring- and mentoring program partnered with UC Davis-observed students' academic performance. Provided one to one tutoring to over 50+ students of Math and English to students that struggled with their grades and language barriers-boosted students to gain perfect scores also foster their interests on Math Assignments.
- Marketing and Communication Intern · Phia Concepts01-01-2022 – 02-01-2022
Led content creation and management for Phia Concepts' social media accounts, driving successful marketing campaigns and enhancing brand visibility increase 100+ impressions, through targeted strategies and analytics monitoring. Increased productivity of content posting, 10+ weekly posts with inspiring and creative copywriting.
- Journalist · New Suzhou Education Organization03-01-2019 – 06-01-2019
Interviewed international students on their study-abroad experiences, composed and edited inspiring personal stories. Peer review for publication, participated in the content analysis and research.
Education
- Northwestern UniversityMaster of Science - MS, Digital Communication and Media/Multimedia
- University of California, DavisBachelor's degree, Communication, General
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