Tamara Hombrebueno

About

With a Bachelor of Business Administration in Marketing and Human Resources from Simon Fraser University, I specialize in partnerships marketing and community strategy. My career began at Thinkific, where I excelled as a Customer Champion and Community Manager, later advancing to Partnerships Marketing Specialist and Social Media Manager. At Thinkific, I achieved significant growth in monthly recurring revenue and partner engagement. I then joined ConvertKit as an Affiliate Marketing Manager, launching an influencer channel and managing communications for over 12,000 partners. Currently, as a freelance Partnerships Marketing and Community Strategist, I collaborate with diverse clients to enhance growth and engagement through strategic partnerships and community building. My expertise spans creator partnerships, affiliate management, and product marketing, with a strong focus on driving results and fostering meaningful connections.

Experience

• Partnerships Marketing and Community Strategist · Freelance10-01-2022

  As a freelance Partnerships Marketing and Community Strategist, I collaborate with a range of clients to drive growth and engagement through tailored marketing strategies. My work spans various industries, with a focus on building effective, results-driven partnerships and communities. Key areas include creator partnerships, affiliate management, community management, product marketing, and growth strategy.

• Affiliate Marketing Manager · ConvertKit11-01-2021 – 10-01-2022

  Launched an influencer channel, securing 30+ partnerships within 6 months, resulting in 80+ social media content pieces. Implemented a new commission model and led the change process. Conceptualized regular marketing campaigns to increase reach, traffic, and new monthly recurring revenue. Built a recruitment and activation process to engage new partners and grow referral activity. Managed communications for 12,000+ partners via newsletters, emails, surveys, and calls. Negotiated custom partner agreements to strategically scale partner sales. Co-led the creation of an in-person mastermind and 10+ partner digital events.

• Partnerships Marketing Specialist and Social Media Manager · Thinkific01-01-2020 – 03-01-2021

  Managed Thinkific's affiliate program, including recruitment and onboarding of new affiliates, tracking and reporting on performance, and managing relationships with top affiliates. Managed Thinkific's social media accounts, including Facebook, Twitter, Instagram, and LinkedIn, and developed strategies to increase engagement, followers, and conversions. Managed online communities, including Facebook groups and forums, providing value-added content and fostering meaningful discussions among members. Collaborated with internal teams, including marketing, sales, and customer success, to ensure alignment and consistency in messaging and branding. Achieved 462% growth in monthly recurring revenue and 110% growth in partners within one year. Coordinated sales and traffic reporting for all affiliate marketing activities. Developed a new partner onboarding program through resource creation and email campaigns.

• Customer Champion and Community Manager · Thinkific04-01-2019 – 01-01-2020

  Provided exceptional customer support via email, chat, and phone, answering inquiries, troubleshooting issues, and providing solutions to ensure customers' success. Maintained a high level of customer satisfaction, consistently exceeding expectations and achieving high ratings in customer surveys. Managed the Thinkific Community of over 20k course creators to support, guide, and empower their success in marketing, sales, and course creation. Led the ambassador strategy to recruit, onboard, and train new advocates.

Education

• Simon Fraser UniversityBachelor of Business Administration (B.B.A.), Honours, Marketing and Human Resources, Corporate Social Responsibility
• Université de MontréalFrench Studies

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