Tara Hannigan

About

What if influencer marketing wasn’t a gamble, but a predictable growth engine for your brand? With a decade of leading brand marketing and building influencer programs that drive measurable business impact, I help beauty, wellness, and financial services brands scale growth. As founder of GLOFLUENTIAL, I blend creative storytelling with data-driven optimization to turn creators into revenue, combining strategic ROI-driven campaigns with long-term partnerships. I’ve built a personal brand with 100K+ followers across Instagram, TikTok, and YouTube, and I lead cross-functional teams to deliver measurable ROI. If you’re ready to move beyond ad-hoc influencer efforts to a system that scales, let’s talk.

Experience

• Founder & CEO · GLOFLUENTIAL10-01-2025 –

  Founder of GLOFLUENTIAL, a boutique influencer marketing agency helping beauty, wellness, and lifestyle brands grow through authentic creator partnerships. Leads marketing strategy, brand partnerships, and measurement; building a personal brand with 100K+ followers across Instagram, TikTok and YouTube.

• Marketing Strategy Lead · Fannie Mae10-01-2021 – 08-01-2025

  - Developed and executed multi-channel marketing campaigns to support Single-Family transformation initiatives, resulting in a 22% increase in stakeholder engagement. - Optimized marketing automation workflows and lead nurture strategies, improving email open rates by 18% and driving higher lead conversion. - Contributed to the rebrand and repositioning of Fannie Mae's mission, helping drive awareness and trust with both internal and external audiences. - Partnered with data analytics teams to design performance dashboards, enabling real-time tracking of campaign KPIs and deeper insight into customer behavior.

• Senior Marketing Manager · Homebridge Financial Services, Inc.05-01-2020 – 10-01-2021

  - Designed and executed a scalable content strategy to support over 300 loan officers nationwide, increasing team-wide marketing adoption by 40%. - Created and launched integrated campaigns across email, social, and digital channels, driving a 25% increase in qualified lead generation YoY. - Managed agency relationships, internal creative teams, and marketing budgets to ensure campaign delivery on time and within scope. - Implemented CRM and marketing automation improvements, enhancing campaign personalization and lifecycle targeting.

• Marketing Strategist · Homebridge Financial Services, Inc.04-01-2019 – 05-01-2020
• Senior Account Manager · Jellyfish09-01-2018 – 02-01-2019

  - Managed integrated digital marketing campaigns for enterprise clients, optimizing performance across paid media, SEO and social. - Served as the strategic liaison between clients and internal teams, ensuring alignment on KPIs, timelines, and creative execution. - Advised clients on digital transformation strategies, helping transition traditional marketing efforts into scalable digital-first solutions. - Collaborated with cross-functional specialists (analytics, creative, media) to deliver high-impact campaigns that exceeded client ROI benchmarks.

• Media Associate · Stanley Black & Decker, Inc.08-01-2017 – 07-01-2018

  - Led a campaign that achieved a 12% lift in brand recall among target segments through targeted media placements. - Gained hands-on experience with ad tracking tools and brand health metrics, building a strong foundation in omnichannel strategy. - Led national media planning and execution for B2C campaigns, driving brand awareness across retail and digital channels. - Coordinated with media agencies and creative teams to streamline content delivery across TV, print, and programmatic digital ads.

• Digital Media Strategist · Media Star Promotions11-01-2016 – 08-01-2017

  - Developed and executed digital media strategies for national experiential campaigns, integrating paid social, display, and influencer partnerships. - Managed campaign planning and optimization across platforms including Meta, Instagram, and Google Ads to drive brand awareness and engagement. - Analyzed performance metrics and presented weekly reports to clients, recommending actionable optimizations that improved campaign CTR by 18%.

• Digital and Social Media Specialist · NFCC05-01-2016 – 11-01-2016

  - Managed all aspects of the organization's digital presence, including content strategy, paid social campaigns, and website updates. - Grew social media following by 60% in under 9 months through engaging, mission-aligned content and targeted ad strategies. - Coordinated with internal stakeholders to align digital messaging with broader PR, email marketing, and community outreach efforts.

Education

• Towson UniversityBachelor's degree, Marketing

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