Tarek E.

About

Product Management, Marketing and Business Development Professional with a decade of experience in Healthcare and Pharmaceuticals

Experience

• Freelancer · Self Employed2024

  Freelance Strategy Consulting and Marketing Services (Multi-year Strategies, Marketing and Product Management)

• Senior Product Manager · Allergan Aesthetics, an Abbvie Company2020 – 2023

  Turned around declining SkinMedica business from -21% $ vol in 2019 to significant growth, +15% in 2021 Built business plan of +41% growth in 2023 via 3 strategic pillars: -New customer segmentation, HCP profile development and subsequent key messaging -Win HCP recommendation and increase share of skincare routine amongst end consumers -Increased distribution via integration of SkinMedica into more clinics (scale up opportunity where only ~300 of 2,500 Botox Cosmetic Accounts were selling SkinMedica) Managed Assistant Product Manager, Student Interns and mentored Sales Representatives who were promoted into the marketing department or promoted to a larger territory Developed new pricing strategy identifying opportunities for price increases and margin improvement by $200K Led launch of new Flagship TNS Advanced+ Serum in January 2021 contributing to 16% of total sales in year 1 which improved overall profitability by $113K Identified global at source labelling opportunity mitigating $3.8MM in risk Rationalized assortment, introduced a new portfolio optimization strategy and revamped sampling program to allow for customer sampling & demonstration product which improved profitability by $1MM Co-developed new supply chain success model to offset $200K -$400K annually of lost sales due to out of stocks

• Product Manager · Pfizer2018 – 2020

  Led Advil Mini-Gels launch in Canada to deliver $2.4MM in 2019 and $5.2MM in 2020 and an incremental $3MM to the analgesics category Supported development of new brand strategic direction (early consideration stage and indication prioritization) achieving 2nd highest $ share ever in 2018 of 28.8 and exceeded sales target by +7% 2019

• Assistant Product Manager · Pfizer2016 – 2018

  Supported Centrum strategy and became interim brand lead to deliver +1.2 share point and +4% $ vol growth Led pricing and promotion study and improved overall brand profitability by 7% Launched Centrum MultiGummies Multi+Beauty and Adult 50+ driving Centrum to its highest $ share ever eclipsing 50% Built first to market Centrum Prenatal brand endorsement strategy with the SOGC resulting in increased share of healthcare professional recommendations by +11% amongst doctors and pharmacists and drove 1.5 share point growth (+7% $ vol)

• Category Manager, Walmart Vendor Advisor · Pfizer2014 – 2016

  Developed category strategy which led Walmart to outpace rest of market by 5 percentage points, (+5% $ vol and 0.6 $ Shr points) in total analgesics and built pricing model identifying an incremental $3MM sales opportunity Owned Walmart strategic initiatives managing 80 vendors in developing 70 planograms semi-annually impacting 400 stores

• Category Analyst · Pfizer2013 – 2014

  Developed category strategy that led Loblaw to outpace rest of market by 4 percentage points

• Associate, Category Strategy · Loblaw Companies2012 – 2013

  Reporting to Divisional Vice President, developed strategic business plans for product categories of up to $200MM

• Management Rotational Program · Loblaw Companies2011 – 2012

  Selected amongst 5000 recent graduates for a rotational program focused on CPG/Retail competencies

• Senior Product Manager · Allergan03-01-2020 – 01-01-2023

  ▪ Turned around declining SkinMedica business from -21% $ vol in 2019 to significant growth, +15% in 2021 ▪ Built business plan of +41% growth in 2023

• Senior Product Manager · Allergan03-01-2020 – 01-01-2023

  ▪ Turned around declining SkinMedica business from -21% $ vol in 2019 to significant growth, +15% in 2021 ▪ Built business plan of +41% growth in 2023

• Senior Product Manager · Allergan2020 – 2023

  ▪ Turned around declining SkinMedica business from -21% $ vol in 2019 to significant growth, +15% in 2021 ▪ Built business plan of +41% growth in 2023

Education

• University of Western OntarioBachelor's Degree, International Business
• City University of Hong KongBachelor's Degree, Study Abroad
• Blockhain CouncilCertificate, Certified Web3 Community Expert
• UdacityAI Product Manager Nanodegree
• GoogleGenerative AI Learning Path Certificate
• SimpliaxisCSPO (Certified Scrum Product Owner)

Similar talent on Pangea

Ben B.Senior Marketing Manager Driving Strategic Market Development in HealthcareSeattle, WAChristina F.Pharma & Health Tech | Omnichannel HCP Engagement | Digital Ecosystems | Editorial Ops | Regulated CommsNew York, NYKristen F.Marketing Leader in Pharmaceutical & Medical Device Industry | Expertise in Brand Growth, Project Management, & Cross-Functional CollaborationUnited StatesMorgan F.Strategic Product Manager in Healthcare & Life Sciences Industries