Tarun Rathi

About

With a Bachelor of Engineering in Computer Engineering from Sardar Vallabhbhai Patel Institute of Technology, I have built a diverse career in marketing and entrepreneurship. As Chief Marketing Officer at Spektra Systems, I led the go-to-market strategy for the CLX project, boosting revenue from $5 million to $12 million and managing a high-performing team. At Recro, I spearheaded a rebranding effort, achieving a 500% growth in followers and executing 27 successful events. As Co-Founder & Head of Marketing at Plan The Unplanned, I grew the Instagram account to over 30,000 followers and increased website traffic to 40,000 monthly visitors. My early career included roles as a Junior Software Developer at 2point0 Concepts and a Fellow at eChai Ventures, where I managed over 200 events and workshops.

Experience

• Chief Marketing Officer · Spektra Systems10-01-2021 – 03-01-2023

  Led the development and execution of the go-to-market strategy for the CLX project in collaboration with Microsoft, driving adoption and generating significant demand (adding $0.5 million ARR). Escalated company's revenue from $5 million to $12 million. Built and managed a high-performing marketing team of 15+ members from the ground up and trained them. Implemented Hubspot in 5 days for tracking conversion and revenue. Coordinated the setup and presence of Spektra Products Kiosk at international conferences, including Educause, NJSBA, and MCT Summit Europe to showcase offerings and engage with new clients. Enhanced product websites (UI/UX) & speed, launching products in LATAM region, hosting webinars, optimized presence over review platforms (G2, Capterra) and improved employer branding. Executed targeted paid campaigns across multiple products, increasing leads by 100%, optimizing advertising spend, and maximizing ROI. Collaborated seamlessly with sales, engineering, product, and HR teams to address all project needs efficiently.

• Chief Marketing Officer · Recro09-01-2020 – 09-01-2021

  Spearheaded a comprehensive rebranding effort to unify the company's brand narrative across all channels, transitioning from Recrosoft to Recro. Led the marketing team to achieve remarkable milestones, which included a 500% growth in follower base and a 50% increment in engagement, driving enhanced brand visibility and engagement. Accelerated new initiatives and community-building efforts, which resulted in 11,680 registrations, 3,300 attendees, and the successful execution of 27 events within one year. Fostered personal branding initiatives for Recro's leadership team, ensuring alignment with the company's new brand voice and values. Implemented strategies to enhance employer branding on Glassdoor, concurrently improving the company's reputation and appeal as an employer of choice.

• Co-Founder & Head of Marketing · Plan The Unplanned10-01-2016 – 09-01-2020

  Successfully grew the Instagram account from 0 followers to over 30,000 in four years, and established a strong social media presence. Achieved significant growth in website traffic, increasing from 0 visitors to 40,000 monthly visitors within the same timeframe, enhancing online visibility and engagement. Attained top rankings for numerous keywords, securing the coveted Rank 1 position on Google search results pages. Formed strategic partnerships with renowned brands such as Paytm Insider, Under25 Summit, Bookmyshow, Decathlon, and others, expanding the company's network and reach. Created a thriving community of over 20,000 individuals on meetup, and fostered a sense of belonging and camaraderie among adventure enthusiasts. Successfully managed a diverse team of content writers, graphic designers, and interns, driving collaboration and productivity. Led more than 250 events as a Trip Leader, providing unforgettable experiences and fostering a love for exploration and adventure among participants.

• Junior Software Developer · 2point0 Concepts11-01-2015 – 06-01-2016

  Worked as a Full Stack Developer (Ruby on Rails & Angular JS).

• Fellow · eChai Ventures09-01-2013 – 08-01-2015

  Managed 200+ events & workshops related to entrepreneurship.

Education

• Sardar Vallabhbhai Patel Institute of TechnologyBachelor of Engineering - BE, Computer Engineering
• Seventh Day Adventist Higher Secondary School

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