Taylor Hernandez

About

Email marketing specialist with experience in developing persona-based nurture emails, improving campaign submissions, and creating global advertisements. Skilled in executing internal marketing communications and analyzing campaign performance to optimize future strategies. Experienced in both B2B and B2C environments.

Experience

• Email Marketing Specialist · Coalition Technologies2024-09-01 –
• Growth Marketing Intern · Flexera2023-06-01 – 2023-08-01

  -Developed and launched persona based (IT/ IT Security, Cloud, Finance/Procurement) nurture emails in Eloqua. -Improved the email nurture campaign form submission by >5% globally. -Created global paid LinkedIn advertisements. -Executed the internal marketing sales newsletter to streamline communication between marketing and sales.

• Marketing Intern · SD Mayer & Associates LLP2022-05-01 – 2022-08-01

  -Scheduled Facebook, LinkedIn, Instagram and Twitter postings to generate site traffic. -Researched information about different clients and competitors when putting together proposals and marketing plans. -Implemented several functional dashboards through the use of Power BI as a reporting tool. -Prepared Powerpoint presentation providing information about competitor, and presented to leadership team including Founder and Managing partner.

• Lifeguard · Moraga Country Club2019-06-01 – 2021-08-01
• GDC Project Coordinator · DocuSign2021-06-01 – 2021-07-01

  -Executed EMEA-wide email testing campaign. -Performed A/B testing on email campaigns to analyze consumer insights and make recommendations for improvement. -Prepared full analysis report to suggest possible marketing strategies for improvement and presented findings to the marketing department, including the international teams. -Created a new system, that is still in use, for gathering, analyzing, and organizing performance metrics. -Analyzed key performance indicators of previous email campaigns to track how content is performing and to optimize future campaigns.

Education

• Loyola Marymount UniversityBachelor of Business Administration - BBA, Marketing
• University of DeustoBusiness Administration and Management, General
• Miramonte High School

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