Taylor Koontz

About

As the Brand Marketing Manager at Meg, I build and implement integrated marketing strategies across all brand platforms, including our website, social accounts, and brick-and-mortar. As the leader of both e-commerce and marketing, I ensure that all copy, content creation, and social storytelling assets align with the companys core pillars of sustainability, community, client services, and high-quality product offerings. I use top-of-line marketing and e-commerce tools such as Shopify, Adobe Photoshop and InDesign, Meta Business Manager, and Klaviyo to ensure that campaigns and content are ideated, created, and executed promptly and efficiently. Im always excited to learn and discover new testing and optimizing methods. During my experience working for sustainable fashion, accessories, and lifestyle brands, I have developed a keen eye for what makes a brand stand out in todays saturated marketing environment. I know what strategies will lead to clicks, shares, and purchases. I value working for brands that believe investing in sustainability is the only way forward, and I'm passionate about making long-term change that delivers real impact.

Experience

• Marketing & Ecommerce Manager · meg07-01-2022

  - Most recently led the transition to a Shopify 2.0 theme on Markets Pro - Build and implement brand marketing strategies across social, email, e-commerce, and in-store retail placements - Build and implement the content calendar for social and email marketing - Manager of social content across all channels, from ideation to creation, editing, and scheduling - Lead beginning-to-end content creation for website, email, digital ads, blog, and social media - Create all branded assets for digital and in-store use - Manager of all email flows and campaigns using Klaviyo, led the transition from MailChimp - Work hand-in-hand with the agency team across digital marketing and new website development - Work hand in hand with our sales team to ensure content drives conversion, sales, and brand recognition - Establish and direct a full-cycle workflow for e-commerce and brand shoots, including booking and coordinating talent - Manage Meg's Archive resale program, from logistics and operations to marketing and community building

• Store Manager, the Archive resale store · meg02-01-2022 – 07-01-2022

  Managed daily operations, sales, and customer service for the Archive resale store.

• Keyholder · Labucq10-01-2021 – 12-01-2021

  - Worked alongside founder and store manager to develop a clienteling and marketing strategy for 3-month pop-up - Performed opening, closing, visual merchandising, and restocking procedures - Introduced customers to the brand and developed relationships - Created content for Instagram and email campaigns

• Project Manager, SEO · Electric Orange Creative06-01-2020 – 07-01-2021

  - Developed and executed digital marketing strategies across multiple platforms for 10+ B2B and DC clients - Created brand-aligned and SEO optimized blogs, social, and web copy - Used e-commerce and CMS platforms to complete deliverables - Managed day-to-day client deliverables and communications via Asana and Basecamp - Developed monthly reports to identify potential strategies and review performance across channels - Trained and managed interns

• Digital Marketing Intern · Electric Orange Creative01-01-2020 – 06-01-2020

  Assisted in the development and execution of digital marketing strategies, created content, and supported day-to-day client deliverables.

Education

• Fashion Institute of TechnologyBachelor's Degree, Advertising and Marketing Communications
• Fashion Institute of TechnologyAssociates Degree, Fashion Business Management
• The American Business School of ParisStudy Abroad, Advertising and Marketing Communications

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