Tea Maffei

About

Accomplished Senior Insight Consultant with 5+ years of delivering high-impact market research, brand strategy, and project leadership for global clients. A trusted advisor to senior executives, I specialise in turning consumer insights into actionable growth strategies. Expert in managing complex, high-value projects, leading multidisciplinary teams, and driving strategic initiatives that enhance brand positioning and business performance. Fluent communicator, skilled at forging strong client partnerships and navigating dynamic, fast-paced environments.

Experience

• Freelance Senior Brand Strategist and Insight Consultant · Self-employed2024-02-01 –

  Lead and manage end-to-end market research projects across diverse sectors, including finance, retail, and travel, designing and implementing robust qualitative and quantitative research methodologies (interviews, focus groups, surveys) to gather actionable insights on consumer behaviour, trends, and competitor dynamics. Analyse data to identify market opportunities, track brand performance, and deliver clear, data-driven recommendations to optimise brand positioning and enhance consumer engagement. Oversee project timelines and resources, ensuring efficient execution and high-quality deliverables that meet client objectives and inform strategic decision-making. Produce concise reports and presentations, translating complex research findings into actionable insights that guide product development, business strategy, and market positioning.

• Consultant · C Space2023-01-01 – 2024-02-01

  Managed end-to-end project lifecycles up to £300k, from scoping and planning to delivery, ensuring timely and on-budget execution. Leading and managing cross-functional teams, tracked progress, and communicated regularly with stakeholders to align on goals and milestones. Led in-depth brand audits, competitor landscape analyses, and consumer insight initiatives to inform major brand evolutions and innovation strategies. Acted as senior strategic advisor for blue-chip clients (Visa, Air France-KLM, Virgin Atlantic, YouTube), building and maintaining trusted relationships at C-Suite and VP levels.

• Associate Consultant · C Space2021-03-01 – 2022-12-01

  Led primary and secondary research initiatives, gathering and analysing consumer behaviour, market trends, and competitor data to support major brand repositioning and growth projects across diverse industries. Designed and executed bespoke research methodologies, including surveys, focus groups, and in-depth interviews, to collect actionable insights on consumer preferences, pain points, and purchasing behaviour. Synthesised complex data into clear, actionable insights, delivering executive reports and strategic recommendations that informed brand strategies and business decisions.

• Customer Insight Consultant · ADE Imports, Corp2019-09-01 – 2021-02-01

  Conducted in-depth market research and competitive analysis to inform and refine marketing strategies, identifying key trends, consumer behaviours, and opportunities for brand growth. Crafted and executed targeted marketing campaigns based on data-driven insights, optimising brand visibility and engagement across diverse platforms to align with market demands and consumer preferences. Developed and implemented content strategies for social media, leveraging market data and performance analytics to ensure content aligned with brand messaging and maximised audience engagement. Regularly analysed content and campaign performance metrics, using insights to refine strategies, improve reach, and enhance user engagement across digital channels.

Education

• SOAS University of LondonMaster of Arts - MA, Chinese Studies
• Alma Mater Studiorum – Università di BolognaBachelor of Arts - BA, Anthropology
• Liceo ClassicoDiploma di Specializzazione di 1° livello DS1, Classics and Classical Languages, Literatures, and Linguistics

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