emma bianchi

About

MSc student with 4+ years of experience driving customer acquisition, brand growth, and strategic marketing across luxury PR and media partnerships. Currently pursuing an MSc while delivering freelance marketing strategy and execution.

Experience

• Freelance Marketing Consultant · Claire Adler Luxury PR01-01-2024 –

  - Developed an industry talk “People Are Your PR,” adding case studies and insights to grow brand awareness in the luxury PR space - Created short video and image UGC content for luxury brand 77 Diamonds, Europe’s leading online diamond jeweller; generated 59k impressions on Instagram and TikTok

• Brand Marketing Manager · Boston Globe Media Partners03-01-2021 – 12-31-2024

  - Led The Boston Globe’s 150th anniversary campaign, involving creative strategy and execution, winning the Eppy Award for Best Marketing Campaign - Produced weekly marketing email newsletters for 440,000+ subscribers on topics such as sports, politics, lifestyle, etc., with an average 60% click-through rate, significantly surpassing industry benchmarks - Increased Globe Store sales by 500% over 6 months through new merchandising strategy (using Shopify and Printful) - Grew email opt-ins from 0 to 50,000 in less than 12 months for BSIDE (a social and newsletter product targeting Gen Z) through targeted giveaways and partnerships - Developed and maintained relationships with 50+ strategic partners, securing barter deals that increased brand visibility and drove customer acquisition - Gained 70,000 new email sign-ups to The Boston Globe and Boston.com newsletters through giveaway campaigns - Led AI marketing integration, serving as liaison between marketing and IT for The Globe's website chatbot - Created and oversaw content for multiple Globe social accounts, crafting targeted campaigns to drive email acquisition and enhance audience engagement

• Sales and Media Coordinator · OnCampus Advertising, LLC07-01-2019 – 12-31-2019

  - Recruited and managed a network of influencers (100+) across US and Canada for campaigns with Dunkin' Donuts, Bumble, and DivaCup.

Education

• Northeastern University, LondonMSc, MSc in Project Management
• Northeastern University, D’Amore-McKim School of Business, Boston MABA, BA in Business Administration (Marketing and Communications)

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