Theo Panait

About

I am a straightforward, communicative person who respects rules. Punctuality and seriousness characterize everything I do. I like to be clear in my communication and maintain open communication with those around me. Additionally, I place great importance on adhering to norms and rules, ensuring an organized and efficient environment. Punctuality is an essential aspect for me, and my seriousness is reflected in the dedication and responsibility with which I approach every task.

Experience

• Social Media Manager · All Stars03-01-2020 – 04-01-2023

  As the social media manager for All Stars, a leading esports brand with 10+ high-profile sponsors, including names like Shop4PC and Coca-Cola, the experience combines creativity, strategy, and collaboration on a large scale. My role is to create and execute a social media strategy that not only engages our fanbase but also highlights the value our sponsors bring to the esports community. On a day-to-day basis, I’m responsible for generating content that captures the excitement of our tournaments, player highlights, and exclusive updates, keeping our audience engaged across platforms like Twitter, Instagram, TikTok, and YouTube. Each sponsor has unique branding guidelines, so it’s essential to tailor our posts to meet those requirements while preserving All Stars’ voice and identity. For instance, when we have a tournament sponsored by Coca-Cola, I create integrated content, such as live updates, behind-the-scenes stories, and player interviews that subtly feature the brand, helping to boost both visibility and engagement. Data analysis is another significant aspect of my role. I monitor engagement metrics and adjust our content strategy to maximize reach, interaction, and sponsor satisfaction. Additionally, I work closely with the marketing team to brainstorm innovative campaign ideas, like co-branded giveaways or interactive posts that spotlight products from Shop4PC or other sponsors, ensuring mutual benefit for both our brand and our partners. The experience is dynamic, rewarding, and requires a balance of creativity, agility, and brand alignment to keep All Stars at the forefront of the esports world.

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