Therence Pabuaya

About

I’m a seasoned Brand & Content Marketing Strategist, dedicated to helping purpose-driven organisations scale their impact globally. I’ve partnered with a diverse range of clients, from large industry leaders to agile startups, delivering holistic branding, content strategy, UX/UI oversight, and end-to-end creative production to drive measurable and meaningful growth. As a freelance marketer, I help teams accelerate growth across hospitality, food and beverage, travel and wellness brands: crafting marketing and content strategies that fuse creativity with performance.

Experience

• Brand, Social & Marketing03-01-2024 –

  As a versatile freelancer, I excel in partnering with a diverse range of clients, driven by a passion for exploring various industries and fostering valuable connections. My expertise spans launch and growth campaigns, marketing strategy, social media briefs, campaign management, copywriting, email marketing, and comprehensive digital strategies. I am currently collaborating with clients across tech, beauty, wellness, and hospitality sectors, delivering tailored solutions to meet industry-specific needs on a global scale.

• Marketing Executive · Seven Storeys01-01-2023 – 02-01-2024

  As a Marketing Executive at Seven Storeys, I contributed to the development and execution of marketing strategies, managed campaigns, and enhanced brand presence.

• Marketing Executive and Marketing Coordinator · InterContinental Sydney08-01-2021 – 01-01-2023

  During my tenure at InterContinental Sydney, I progressed from Marketing Coordinator to Marketing Executive. I was responsible for coordinating marketing activities, executing campaigns, and supporting the marketing team in enhancing the hotel's brand visibility.

• Marketing Assistant · Laundy Hotels11-01-2020 – 07-01-2021

  As a Marketing Assistant at Laundy Hotels, I supported the marketing team in executing promotional campaigns, managing social media accounts, and assisting with event coordination.

Education

• Blue Mountains International Hotel Management SchoolBachelor of Business, Hotel and Resort Management
• Enderun CollegesBachelor’s Degree, International Hospitality Management with a specialization in Hotel Administration

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