Woody MacDuffie

About

Product design leader specializing in AI-driven, data-dense healthcare platforms. Combines systems thinking with hands-on execution—building reusable design systems and coded prototypes—to tackle complex workflows. Proven track record improving user success and satisfaction across multidisciplinary teams and collaborating closely with engineers to deliver polished, scalable experiences, including AI agent design systems and virtual care products.

Experience

• Lead Product Designer · Amazon2025

  • Designed a state-driven Driver Support experience using Figma and generative image & concept generation, collapsing 64 intents into 10–12 contextual actions across check-in, delivery, and post-route flows, and driving an AI agent design system in the Flex app to reduce contacts and speed resolution worldwide.

• Lead Product Designer · Teladoc Health2022 – 2025

  • Led product design and UX for Virtual Sitter and SOLO; raised SOLO task success to 93% and CSAT to 87%, converted three hospital systems, and earned the 2024 Illumi Award. • Built a reusable design system and validation pipeline, using AI-powered product design with AI-assisted development tools (Claude/v0.dev) to shorten testing and decision cycles.

• Lead Product Designer · Carbon Health2021 – 2022

  • Redesigned billing tools, improving task completion and medical biller satisfaction across complex workflows. • Used design framing and journey mapping to align roadmaps while ensuring usability and compliance through close collaboration with legal and clinical teams.

• Lead UX Designer · Amazon2020 – 2021

  • Led UX for logistics tools in fulfillment centers, improving package flow and cutting training time by 20%. • Used field research and partnered with ops, eng, and data teams to streamline exceptions and design for scale and peak demand.

• Senior UX Designer · Bill & Melinda Gates Foundation2019 – 2020

  • Designed reporting tools and a report-centric design system to support Gates Foundation leadership in grant making decisions.

• Director of Design · Sage Bionetworks2016 – 2019

  • Led design for My BP Lab, a mobile health app with UCSF and Samsung, recognized by Fast Company’s Design Awards (Health). • Defined UX strategy, built a design system for clinical workflows, and mentored a multidisciplinary team in user-centered design.

• Lead Product Designer · 98point62015 – 2016

  • Designed 0–1 primary care platform centered on continuous doctor-patient dialogue. • Early prototypes supported successful Series A and B fundraising.

Education

• University of the ArtsMasters of Science, Industrial design with focus on HCI
• University of PennsylvaniaMasters of Science, Mechanical Engineer with a focus on Biomechanics
• Villanova UniversityBachelor of Science, Mathematics and Mechanical Engineering

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