Ankush Gupta

About

Hello! • I'm a revenue-marketing pro with 11+ years of progressive work experience • 4+ years leading marketing teams of up to 7 direct reports • Experienced with high velocity SMB & MM business models • I have a mix of in-house & agency-side marketing background Full-Funnel Marketer: Acquisition, Activation, Retention, Referral & Revenue • Paid (Google, MS Bing, FB Meta, LinkedIn & StackAdapt Ads) • SEO & Content (Semrush, Ahrefs, GSC, Screaming Frog) • Web CRO (VWO, Optimizely, Hotjar, UserTesting) • Lifecycle Marketing & Automation (Email, SMS, Push) • Marketing Ops & CRM Admin (HubSpot, Salesforce) • Data, Analytics & Dashboards: GA4, Looker Studio Other Skills: • Design (Canva, Sketch, Photoshop, Landing Pages) • Development (WordPre

Experience

• Director, Demand Generation (B2B) · HomeStars05-01-2023

  B2B || SMB || Tech HomeStars is the leading marketplace platform in Canada that connects homeowners with home service professionals. I'm responsible for full-funnel marketing to home service professionals (B2B). My team is primarily responsible for the following channels: PPC Channel SEO Channel Email Channel Data & Dashboards I'm a player-coach!

• Director, Digital Marketing (B2B) · Search Engine People Inc.06-01-2021 – 04-01-2023

  Led the agency's B2B team of 7 skilled performance marketers (PPC & SEO Strategists) to deliver on our client's goals consistently. I was primarily responsible for: Hiring, training & managing the staff in the B2B pod Ensuring client success through high quality output & deliverables Test & introduce new tactics (PPC & SEO) for adoption by the team Constantly build technical library of resources and playbooks Work with the team to grow client revenue within the pod Manage digital operations and P&L of the team Reported directly to the CEO Show less

• Sr. Account Manager (B2B) · Search Engine People Inc.02-01-2019 – 05-01-2021

  Executed performance marketing for a portfolio of B2B (SMB, Mid-Market & Enterprise) companies. Here's my primary responsibilities: PPC: built/managed $200k+ monthly spend campaigns across paid platforms SEO: strategy + production; significant success stories across many clients CRO: partner with internal team for effective service delivery MarOps: helped clients set-up marketing/sales funnel (HubSpot) Reporting: built & presented analytics on a regular cadence (Reports/Dashboards) Account Management: act as the day-to-day point of contact for clients Strategist: educate, strategize and consult clients on digital marketing; make cross/upsells, etc. Client Profitability: manage financial health of the accounts while hitting client goals profitably Show less

• Director, Demand Generation · 7shifts: Restaurant Scheduling02-01-2018 – 02-01-2019

  B2B || SMB, Mid-Market || SaaS 7shifts is a leading team management software for restaurants. Led a team of marketers, analysts and developers working cross functionally to drive revenue growth. The areas of responsibility include: 1. PPC Channel: Spend = +250% YOY, Trials = +140% YOY, CPT = -20% YOY built & scaled the paid advertising channels managed a Paid Media specialist 2. SEO & Content Channel: SEO Traffic = +35% YOY, SEO Trials = +90% YOY led the strategic redesign of blog & resources section scaled SEO-driven content production with 3 freelancer writers technical SEO, SEO audit & monthly link-building agency on retainer managed a Content Strategist 3. Affiliate Channel: Affiliate Traffic = 50% YOY, Affiliate Trials = +25% YOY led the set-up and launch of "ShareASale" affiliate program 4. Website Testing (CRO): ran 100+ tests, Visitor-to-Trial Conversion Rate = +50% YOY built an "A/B testing framework" to be used by "Brand & Comms" team tools used: Google Optimize, Hotjar, Google Analytics 5. Analytics/Dashboards/Reporting built the top-level "marketing dashboards" for executive reporting tools used: Salesforce, Google Sheets, Google Analytics, Data Studio managed a Data Analyst & Web Developer ---------------------------------------------------------------- ACHIEVEMENTS Grew the demand generation team to 4 people (hired, onboarded & trained) Contributed greatly to hitting revenue targets for 2018, leading to a $10MM Series A fundraise Show less

• Senior Manager, Digital Marketing · Collage HR05-01-2017 – 01-01-2018

  B2B || SMB, Mid-Market || SaaS Collage is a cloud-based HR software & Benefits provider for the Canadian market. As the Marketing Lead, I worked on the following: Lead Generation: Paid Search, Display, Remarketing, Paid Social, Review Sites +120% YOY MQL, -45% YOY Cost/MQL, -25% YOY CAC Landing Pages & CRO: Optimizely, WordPress, GitHub 100+ Landing Pages, 25+ A/B Tests in Optimizely using PIE framework, +120% CR visit-to-trial SEO & Content Strategy: WordPress, Sketch, SEMrush, Majestic +300% YOY NonBranded Organic Traffic, 100+ Organic Keywords on 1st page Re-designed content architecture & launched "resources" content library Managed a Content Strategist to execute on the Inbound goals Marketing Automation & CRM: HubSpot HubSpot Marketing & Sales CRM Administrator. Marketing-Sales Alignment Measurement: Amplitude, Google Analytics & Google Data Studio Dashboards Built end-to-end marketing dashboards to review KPIs for weekly & monthly meetings Show less

Education

• University of Toronto

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