Tiffany Karanja

About

Social Media Manager & Digital Marketer Hi there! I’m a passionate marketer with a focus on social media and digital strategies. Leveraging experience with various companies, I specialize in crafting personalized social media plans, creating compelling content, and executing data-driven campaigns to enhance your brand’s online presence. I also offer detailed analytics and reporting to refine and optimize your marketing efforts. When I’m not working, I love exploring the outdoors and experimenting with new recipes. Let’s connect and drive your brand’s success together!

Experience

• Social Media Manager · Jido App10-01-2023 – 06-01-2024

  As a Social Media Manager at Jido, a dynamic delivery management startup, I crafted and executed impactful social media strategies to enhance brand visibility and user engagement. My core responsibilities included: Creating compelling content and visuals to captivate our audience Managing and optimizing targeted campaigns to drive app growth Engaging with the community, addressing inquiries, and fostering relationships Analyzing performance metrics and refining strategies for continuous improvement

• Digital Marketing Manager · My African Gold2022 – 12-01-2022

  In my role as the Digital Marketing Manager for My African Gold, a boutique brand specializing in earrings, necklaces, sandals, and handbags, I had the privilege of working closely with the owner to elevate our brand's presence and drive sales. My key responsibilities included: Content Creation: I took a hands-on approach to designing and crafting engaging posts that beautifully showcased our unique products, ensuring each piece resonated with our target audience. Campaign Management: I planned and executed targeted social media campaigns that highlighted our new collections and special promotions, always aiming to captivate and convert our followers into loyal customers. Ads Management: I managed paid advertising campaigns across platforms like Facebook and Instagram, optimizing ads to maximize their reach and effectiveness. These campaigns played a crucial role in driving traffic to our website and increasing sales. Community Engagement: Building and nurturing relationships with our online community was a priority. I actively interacted with our followers and collaborated with influencers to broaden our reach and strengthen our brand's connection with our audience. Analytics and Optimization: I closely monitored performance metrics and continuously refined our strategies, making data-driven decisions to enhance our results and ensure we were always moving in the right direction. Through these efforts, I was able to significantly boost My African Gold’s online presence, leading to impressive growth in followers, engagement, and ultimately, sales. It was incredibly rewarding to see the brand flourish and make a real impact in the market.

• Virtual Assistant · St. Genevieve Academy01-01-2022 – 12-01-2022

  As a Virtual Assistant, likely provided administrative support, managed schedules, and handled communication tasks.

• Sales Analyst · Farmer's Choice Limited05-01-2023 – 08-01-2023

  As a Sales Analyst, likely contributed to analyzing sales data, identifying trends, and providing insights to improve sales performance.

Education

• HubSpot AcademyCertificate, Digital Marketing
• GoogleCertificate, Social Media Management
• The Catholic University of Eastern AfricaBachelor of Science in Actuarial Science, Actuarial Science

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