Toni Boothe

About

As the Head of US Operations at Primewise Consulting, I help ambitious businesses break through growth barriers with proven frameworks and strategic clarity that delivers results. Our growth consulting firm guides companies from emerging startups to established enterprises through their most critical scaling moments. I've seen what separates businesses that plateau from those that achieve sustainable, profitable growth—it comes down to having the right strategy, systems, and execution plan. The approach we take combines deep strategic analysis with practical implementation. Whether you're a tech startup needing to build enterprise credibility, a service business ready to scale operations, or an established company navigating market expansion, we bring proven methodologies that turn growth challenges into competitive advantages. What sets Primewise apart: Comprehensive Market Intelligence, KPI-Driven Roadmaps, Global Perspective, Local Execution, Senior Expertise, End-to-End Solutions. We work with business leaders who are ready to move beyond guesswork. Our clients don't just get strategic advice—they get comprehensive roadmaps, tested frameworks, and hands-on implementation support that ensures results actually happen.

Experience

• Head of US Operations · Primewise Consulting2025-05-01 –

  Lead US market expansion and operational strategy for growth consulting firm. Drive business development initiatives, establish strategic partnerships, and scale service delivery capabilities to support client growth across diverse industries.

• Lead UX Researcher | Enterprise AI Adoption | Certified AI UX Designer · Self-employed2025-02-01 – 2025-05-01

  Developing UX framework that enhance enterprise AI adoption, researching patterns across successful implementations to identify critical adoption accelerators. My work focuses on bridging the gap between technical capabilities and user adoption, with expertise in trust mechanisms, workflow integration, and time-to-value acceleration. I created an assessment that helps product teams identify adoption barriers, while publishing insights through my AUX - AI UX Signals newsletter. I collaborate with product teams and consultants to transform technical AI capabilities into successfully implemented business value.

• Digital Transformation, UX Consulting, Project Management · Freelance2023-09-01 – 2025-05-01

  I work with small and medium-sized businesses (SMBs) to streamline and optimize internal workflows through intuitive, user-centered design. My focus is on transforming complex systems into seamless, efficient solutions that empower teams to work smarter and make data-driven decisions. By implementing strategic UX practices, I help SMBs leverage enterprise-grade tools and automation, enhancing productivity and driving operational efficiency.

• Product Manager · BrainStation2024-10-01 – 2024-12-01

  Gained hands-on experience in crafting go-to-market strategies, defining product positioning, and aligning solutions with user needs through market and business research. I honed my skills in identifying user problems, translating insights into actionable product strategies, and collaborating across teams to deliver impactful, market-ready products.

• UX Design Consultant - Digital Transformation (Enterprise Software) · Optum2022-07-01 – 2023-09-01

  UX Design Consultant supporting an enterprise technology team on digital transformation initiatives. Provided UX/UI recommendations for internal software systems by analyzing complex workflows and suggesting intuitive interfaces that streamlined cross-functional team collaboration. Conducted user research, proposed design system improvements for platform consistency, and created interactive prototypes to demonstrate solutions. Offered user-centered design approaches within the technical framework of enterprise software applications.

• UX Designer & Visual Designer · Self-employed2017-01-01 – 2023-05-01

  UX Designer/Visual Designer played a key role in enhancing brand awareness through a comprehensive design strategy that included photography, graphic design, motion design, and video editing. I also contributed to product positioning, conducted website audits, supported startups in securing funding, and leveraged Lean UX methodologies to facilitate innovative product discovery while collaborating with non-profit organizations to align their web presence with user needs and business objectives.

• UX/UI Designer · Essteem2022-04-01 – 2022-05-01

  National Volunteer Week Equalithon Working with our partner/Client, The Episo Foundation Project Goal - Scaling Episo's career pathway solutions for women with low income by submitting ideas for the design of The Episo Foundations website.

• User Experience Designer · General Assembly2021-11-01 – 2022-03-01

  Full-time immersive program in UX/UI design consisting of 480+ hours of study, practice, professional training, and mentorship. Executed end-to-end UX/UI design processes for six projects from the user research phase through UI design, prototyping, usability testing, iteration, and stakeholder presentation; worked fully remote with teams using Agile methodologies and iterative development.

• Content Creator / Photographer · Access Our Eyes Fashion Brand2018-01-01 – 2019-06-01

  Worked with fashion line to create content for advertising on social media and website sales usage. Coordinated models, locations, shooting equipment, and fashion garments. Provided small promotional videos and high resolution edited images for final submission. Coordinated directly with CEO of company to produce images to best represent the brand.

• Assistant Project Coordinator · Clever Fox Media2016-01-01 – 2018-06-01

  Assist VR company with leading and managing production. Assisted with leading production for music video, set builds, exhibitions, galleries, and private events for clients.

Education

• Product Manager AcceleratorAI Designer
• BrainStationProduct Management
• General AssemblyCertification, User Experience Designer
• Los Angeles Film SchoolBachelor of Science - BS, Graphic Design
• North Seattle CollegeAssociate of Arts - AA, Social Sciences
• Los Angeles Valley CollegeCertificate

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