Topaz Torres

About

Digital marketing and web/digital design professional with 9+ years of experience across brand identity, content/campaign strategy, SEO/SEM, analytics/ROI, and multi-channel marketing execution. Experienced owning website and HubSpot sub-domain content, optimizing UX and KPIs via A/B testing, and coordinating event marketing logistics and collateral production.

Experience

• Digital Marketing Manager · Spok, Inc.07-01-2023

  Job Responsibilities • Establish and oversee brand identity and it’s implementation across all channels, ensuring consistent messaging and visual standards. • Own the entirety of our US, APAC, GOV websites, as well as our HubSpot sub-domains for resources. • Optimize websites through strategic design, content, A/B testing, and UX improvements to meet specific KPI goals. • Execute integrated multi-channel marketing campaigns, using email, landing pages, blogs, videos, paid ads, paid search, and more to encourage engagement, generate leads and build sales pipeline • Spearhead and regularly evaluate SEO/SEM strategies, leveraging competitor analysis, trend research, and content strategy • Conduct data-driven performance analysis to maximize marketing engagement and ROI • Maintain vendor relationships and logistics for event marketing materials, coordinating production and delivery of trade show displays, promotional items, and booth graphics • Maintain and design digital and print marketing collateral and their repositories to support brand communication

• Web & Digital Designer · Spok, Inc.07-01-2019 – 07-31-2023

  Job Responsibilities • Established and maintained consistent brand standards and messaging across all channels • Managed all content publishing and creation for Spok’s website and landing pages via HubSpot and Wordpress. • Track and analyze performance metrics to guide data-driven marketing decisions • Layout, design, and publishing of all marketing collateral including digital assets (eBooks, infosheets, display ads) and print materials (presentations, postcards, booth art, and banners) • Managed logistics for event materials, coordinating production of promotional items, and booth graphics

• Sr. Multimedia Designer · Evine Live, Inc / ShopHQ10-01-2016 – 07-31-2019

  Job Responsibilities • Partnered with art directors and brand managers to develop and execute brand initiatives across multiple channels including email, social, web, and television • Collaborated with a small creative team and streamlined designing for multiple brands with a variety of industries and customer bases across all channels • Successfully implemented brand guidelines and maintained design consistency for luxury and consumer brands including Gucci, Versace, Ferragamo, Disney, and Beekman 1802

Education

• Minnesota State University, MankatoBachelor of Fine Arts (B.F.A.), Graphic Design

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