Tori Elsasser

About

With 5+ years of marketing experience, Im passionate about building data-driven strategies that boost customer engagement, retention, and growth. As a Marketing Manager at LendingTree, Im focused on running high-impact digital campaigns and collaborating with top-tier partners to deliver results that move the needle.

Experience

• Partner Marketing Manager · LendingTree08-01-2022

  - Grows accounts + seeks out opportunities for new business based on data trends. - Leads internal teams to implement client agreements, from point of contract closure to partner launch and data analysis. - Establishes and maintains KPI reports on key partnerships, using data insights to identify new opportunities to upsell partners above their contractual media commitments.

• Marketing Analyst · LendingTree05-01-2021 – 08-01-2022

  - Supported media partner planning, asset management, and the overall coordination of premium digital advertising campaigns. - Gathered large sets of data to inform strategic planning across products and partnerships. - Handled day-to-day operation needs of team reporting & communication flows, and found efficiencies in current internal processes. - Found trends and patterns in large datasets, theorized ways to utilize those trends, and shared them broadly with the team.

• Account Manager · Rauxa04-01-2021 – 05-01-2021

  - Served as the day-to-day agency representative for clients. - Developed briefs in partnership with Strategic Planning to help translate client challenges into thoughtful solutions with measurable results. - Collaborated with cross-functional teams to deliver best-in-class work. - Kept track of briefs, SOWs, project schedules, and deliverables.

• Account Coordinator · Rauxa06-01-2019 – 04-01-2021

  - Supported the management and delivery of client objectives in all campaigns while keeping track of schedules and budgets. - Point of contact throughout the entire project lifecycle, including strategy initiatives, creative direction, coding, QA-ing, and data tracking/reporting. - Collaborated with other agency departments to ensure that project requirements and deliverable dates are clearly communicated, understood, and executed upon. - Gathered analytics and data from past campaigns to report results to clients.

• Executive Administrative Assistant · Rauxa06-01-2018 – 06-01-2019

  - Provided administrative support to the Executive and Senior leaders of the agency such as calendar management, completing timesheets, managing expenses and making travel arrangements. - Assisted with internal office operations in the NY location with 300+ employees. - Planned & executed all office events and parties.

Similar talent on Pangea

Alex G.Marketing Director | Brand & Performance Marketing Strategist | Data-Driven Senior Marketing Leader | Driving Growth & EngagementDenver, COKaelyn D.Product Marketing @ LTK | Strategic Marketing | Partnership MarketingCharleston, SCLuis D.Lifecycle Marketing Leader in Fintech, SaaS, AISan Francisco, CAChristine S.Growth-Focused Marketing Leader | Strategic Relationship Developer | Builder of Teams, Programs & Pipeline | Entrepreneurial, Hands-On Operator | Data-Driven ROI Optimizer