Trang Phan

About

A results-driven Digital Design Expert based in Brisbane, Australia, with 16+ years of experience leading software design, digital transformation, and UX/UI strategies across diverse industries globally, including Asia, Australia, and Europe. Proven expertise in digital strategy, user research, interactive design, and leadership in product and team management. Skilled in delivering innovative solutions that drive business growth, enhance user experiences, and improve operational efficiency. Open to roles nationwide, with extensive experience in remote collaboration.

Experience

• Freelance Digital Consultant · Self Employed01-01-2022

  Freelance digital consultant focused on helping businesses drive growth and innovation in competitive markets. Leveraging expertise in UX/UI design, digital strategy, customer experience (CX), and design diagnostics, businesses are supported in optimising their digital ecosystems and creating seamless user experiences. By aligning technology strategies with business objectives, tailored, data-driven solutions are delivered that foster impact, operational efficiency, and long-term value.

• Founder/ Director · Billy Buttons Design Co.06-01-2011

  Billy Buttons is an Australia-based design and tech agency specializing in innovative design solutions and cutting-edge technology services. Our team excels in both creative and technical domains, offering motion graphics, branding, web and app design, advanced analytics, machine learning, and custom engineering solutions. We collaborate with clients across diverse sectors to drive business growth and operational efficiency.

• Director of Digital Transformation · PVcomBank01-01-2022 – 12-01-2023

  Led the strategic evaluation and optimization of the bank's digital transformation roadmap, aligning it with broader business objectives. Directed the implementation and governance of key digital initiatives through the Project Management Office (PMO), ensuring timely and successful delivery. Facilitated executive-level workshops to drive digital culture adoption and change management within the senior leadership team. Developed and executed a comprehensive data transformation strategy to enhance data-driven decision-making capabilities. Orchestrated strategic partnership initiatives, providing advisory support and ensuring seamless execution of joint ventures.

• Management Consultant (Digital Design) · McKinsey & Company02-01-2021 – 02-01-2022

  Led UX evaluation and design optimization for Vietnam's largest telecom, improving user experience for three key products, including an e-wallet solution. Conducted comprehensive user research and market analysis for MSMEs, designing key user journeys and an organizational blueprint for Vietnam's largest banks. Designed and implemented a relationship manager (RM)-led digital journey for a prominent national bank in India. Analyzed market trends in the Vietnamese real estate sector, contributing to the development of a world-class suburban landmark. Built a comprehensive end-to-end user journey for business account sign-ups and unsecured lending for a leading Vietnamese bank.

• Lead Product Designer · archTIS06-01-2017 – 01-01-2021

  Led the design of a multi-level security information sharing platform for the Australian Government, working with an agile team across product managers, engineers, QA, and system architects. Contributed to all stages of the design process, from user research to interaction planning, information architecture, and testing. Developed product flows, conceptual models, user interfaces, wireframes, interactive prototypes, and video mockups. Collaborated with remote teams across a 10-hour timezone difference, maintaining seamless communication and workflow. Created technical specification documents for error message mapping, notifications, and supported QA in product testing and design reviews. Applied UX/UI best practices to build a scalable design system and future growth strategy for the platform. Ensured WCAG 2.1 accessibility compliance, performing manual and automated tests using tools like SortSite, JAWS, and Axe, collaborating closely with auditors to meet all guidelines. Conducted user research through analytics, and developed marketing materials such as videos, websites, and flyers in collaboration with external agencies.

Education

• Billy Blue Design CollegeBachelor of Applied Designs, Digital media
• QUT (Queensland University of Technology)Bachelor of Arts (BA), Animation, Interactive Technology, Video Graphics and Special Effects

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