Tricia Ong

About

I’m a freelance marketer with experience in social media management, content creation, and campaign execution across industries ranging from media to retail. Most recently, I interned at Mediacorp in the Consumer Marketing (English Content Marketing) unit, where I contributed to national-scale campaigns, fronted and produced short-form video content, and managed daily postings across Instagram, TikTok, and Facebook. My content has reached hundreds of thousands of viewers, including a TikTok trend edit that gained 504K+ views. Beyond Mediacorp, I’ve built strong marketing foundations through leading social media for the University of Birmingham Singapore Society, driving a 30% increase in engagement, and through customer-facing roles at Crocs Singapore, where I sharpened my ability to understand audiences and create compelling, brand-aligned experiences. I bring a mix of creative storytelling, data-driven organization, and on-the-ground adaptability, ranging from managing event coverage at the National Day Concert to planning content calendars and delivering engaging captions. Skilled in tools like CapCut, Canva, Photoshop, and SPSS, I’m passionate about helping brands grow their presence and connect authentically with their audiences.

Experience

• Vice President · University of Birmingham Singapore Society04-01-2025

  As Vice President, likely contributed to the leadership and strategic planning of the society, overseeing various activities and initiatives to enhance the student community experience.

• Social Media Officer · University of Birmingham Singapore Society04-01-2024 – 04-01-2025

  Developed and managed engaging digital content across Instagram and Facebook, contributing to a 30% increase in online visibility and event engagement. Collaborated with the rest of the Executive Committee to plan and promote cultural events, fostering a sense of community among Singaporean students on campus.

• Social Media Marketing Intern · Mediacorp Pte Ltd07-01-2025 – 09-01-2025

  Supported content marketing for the English Platform and gained hands-on experience in social media management, video production, and campaign execution. Highlights include supporting media coverage for major national events such as National Day Concert 2025 by creating timely and engaging social-first content, producing creative short-form videos, and managing posts across Instagram, TikTok, and Facebook.

• Recreational Officer · University of Birmingham Volleyball Club03-01-2024 – 03-01-2025

  Led the team in British Universities and Colleges Sport (BUCS) competitions, coordinating match strategy, player rotations, and in-game decision-making. Oversaw team logistics and scheduled weekly training sessions, ensuring smooth operations and strong attendance throughout the season.

• Retail Salesperson · Crocs05-01-2023 – 07-01-2023

  As a Retail Salesperson, likely contributed to customer service, sales, and maintaining store presentation, assisting customers with product selection and purchases.

Education

• University of BirminghamBachelor of Science - BS, Business, Management, Marketing, and Related Support Services
• Singapore PolytechnicPharmaceutical Sciences, Pharmaceutical Sciences

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