Tricia Watkins

About

A seasoned healthcare marketing leader with extensive experience in multi-channel marketing, campaign project management, and program evaluation. Demonstrated expertise in strategic planning, communication, and negotiation. Proven track record of driving business growth, enhancing client satisfaction, and optimizing marketing initiatives. A dynamic leader with robust organizational capability and a passion for innovation and teamwork.

Experience

• Senior Strategic Account Manager · Loyal10-01-2021

  Lead the strategic direction and management of key healthcare accounts, ensuring alignment with organizational goals and customer objectives. Foster strong, long-term relationships with C-suite executives and key stakeholders to drive client satisfaction and retention. Collaborate with cross-functional teams to deliver integrated solutions, optimizing product deployment and customer engagement. Develop and implement account strategies to achieve revenue growth and market expansion. Provide leadership in customer onboarding, training, and ongoing support, tailoring approaches to meet specific client needs. Direct product development initiatives by leveraging customer insights and market trends, ensuring a competitive edge and innovation. Manage the establishment of KPIs and performance metrics, delivering regular reports on account health and strategic outcomes to executive leadership. Identify and pursue opportunities for account growth, renewals, and upsells, contributing to the company's overall financial success. Serve as a mentor and advisor to novice account managers on the customer success team, providing guidance and support to enhance their professional development.

• Senior Consumer Strategist · Mercury Healthcare (formerly Healthgrades)01-01-2019 – 10-01-2021

  Led multichannel healthcare campaigns across 30+ US markets with $4M in media spend. Built strong relationships with executive stakeholders. Aligned marketing strategies with business objectives. Managed cross-functional teams to execute strategic plans. Enhanced brand presence and optimized performance through data-driven decisions.

• Senior Strategist, Consumer Experience · BrightWhistle, an Influence Health company11-01-2015 – 01-01-2019

  As a Senior Strategist, Consumer Experience, likely contributed to developing and implementing consumer engagement strategies, analyzing consumer data to enhance user experience, and collaborating with teams to improve healthcare marketing efforts.

• Program Manager · Educational Concepts Group, LLC01-01-2013 – 11-01-2015

  As a Program Manager, likely oversaw the planning, execution, and completion of educational programs, managed project timelines and resources, and ensured the delivery of high-quality educational content.

Education

• Kennesaw State University - Michael J. Coles College of BusinessMBA, Business Administration
• Georgia State University - J. Mack Robinson College of BusinessBBA, Marketing

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