Troy Mangum

About

Product marketing leader for AI Observability, Agentic AI workflows for SREs & Developers, and Unified Observability Platform growth—scaling logs revenue and driving enterprise land/expand/cross-sell and developer-centric PLG motions. Brings 20+ years of engineering leadership and global cross-functional product/technical marketing experience, with expertise in GTM, hyperscaler/ecosystem alliances, revenue & pipeline ownership, and building new organizations.

Experience

• Principal Product Marketing -AI Observability and Agentic AI Solutions · Dynatrace08-01-2023

  ● Global go-to-market/ product marketing leader for AI observability and Agentic AI partner solutions across hyperscalers and ecosystem leaders (ServiceNow, AWS, Google, Microsoft, Anthropic, Atlassian) aligning product innovation with revenue growth goals. ● Define positioning and category narrative for emerging AI capabilities across the entire platform spanning developer experience, AI-native engineers, Data Scientists, SREs, Platform Engineering, and IT operations. ● Orchestrate cross-functional GTM planning and execution across product roadmap, ecosystem partner strategies/roadmap, demand gen, PLG, field enablement, strategic events, and analyst relations — driving measurable pipeline and revenue impact ● Created Dynatrace’s first product marketing messaging agent for Integrated marketing to ensure global consistency in positioning to maximize field conversion rates. ● Key product marketing leader for global launch of Dynatrace Intelligence- industry’s first Agent AI operations system ● Envisioned and created 2026 Pulse of Agentic AI report ● In-person host of Innovation stage for WW Dynatrace Perform conference & content lead for technical breakout sessions. ● In addition to the AI role, I led global GTM/Product Marketing for emerging Log Management & Analytics offering, scaling revenue from $20M to $100M+. Last year, I created 30+ original GTM, sales, and demand generation content generating $10.4M in marketing pipeline, including the top marketing pipeline asset in 2025.

• Director of Product Marketing -Sept 2022-July 2023 · Harness09-01-2022 – 07-31-2023

  ● Responsible for worldwide marketing pipeline and product-led growth (PLG) for Harness’ CI and CD product line. ■ My FY24 goals were CD $28M in pipeline, CI $10M in pipeline. I shared responsibility with Product Sales Specialist for $65M ARR for CD and 10M ARR for CI. CI/CD represented 75% of total revenue for the company. ■ I held marketing budget responsibilities for CI/CD for pipeline generation or PLG through product website, trade show & regional events sponsorship, technical workshops, content syndication, webinars, digital, live stream technical shows, and more. ● I lead a global organization including: (2) Product Marketing Managers, (1) Technical Marketing Manager and (3) Developer Relations Engineers covering CI and CD. Responsible for all aspects of people management. ● Met bi-weekly with CEO, CMO, and CRO re: CI/CD GTM strategy and execution against marketing pipeline, product led growth quarterly goals. ● Lead two cross functional product strategy teams that include: Product Management, Engineering Leadership, Product Marketing, Customer Service Managers, Product Sales Specialist, Systems Engineering Leadership, Developer Advocates, and Integrated Marketing leadership. ● I was player/coach with “Full-stack" product marketing responsible for CI and CD in addition to leading an organization. ○ GTM strategy, ○ Solution Marketing ○ Core product messaging, ○ Demand Generation/ Event Management ○ Digital marketing ○ Full funnel content & strategy ○ Content Syndication ○ Industry / vertical messaging- Specifically Tech & Financial Services ○ Use case/ Solution messaging, ○ Product launches, ○ Technical Product Demos ○ Competitive marketing & positioning ○ Pricing & packaging, ○ Sales enablement, ○ Partner Solutions/GTM ○ Marketing campaigns, ○ Analyst relations, ○ Customer reference stories ○ All product content (web pages, white papers, one pagers, demos, conference presentations, webinars, videos, etc.) ○ Speaking, representation in customer meetings, at industry shows, and at regional meetups. ○ Marketing budget planning & PLG/Pipeline forecasting ○ Conference sponsorships relevant to the CI/ CD product strategy ○ Creator/Producer of 'The Code Rush' LinkedIn live Developer tech show ● Led technical strategy and execution of company’s annual Unscripted conference to include presenting, interviewing, selecting twenty-two customer talks in addition to contribution to CEO keynote content.

• Director of Platform/ Solution Marketing · Harness03-01-2022 – 08-31-2022

  ● Platform/ Solution Marketing and Go-To-Market strategy for the Harness Software delivery platform. ● The Harness platform includes CI, CD, GitOps, Security Testing Orchestration, Cloud Cost Management, Service Reliability Manager, Feature Flags, Open Policy Agent and more.

• Sr. Product Marketing Manager, Competitive Marketing · Red Hat05-01-2019 – 03-31-2022

  ● Responsible for competitive go-to-market strategy, targeted customer engagement, and worldwide sales & technical enablement for OpenShift. ● I create and deliver competitive content for relevant stages in the sales cycle. Creating go-to-market messaging for CIOs, IT Directors, Application Development Directors, IT operations, Enterprise Developers and DevOps/ SRE engineers addressing pain points and value propositions. ● Red Hat products I am responsible for are the Red Hat portfolio including OpenShift Container Platform, OpenShift Container Storage, Red Hat Multi-Cloud Manager, Quay, Middleware developer products and edge solutions. ● Competitors I am responsible for are AWS EKS, AWS outpost, AWS Fargate, Google GKE, Google Anthos, VMware Tanzu, Microsoft AKS/ARC, Docker, and Rancher. ● Spearheaded and led strategy for Red Hat first time participation in Tech Field Day. Technical deep dives in Kubernetes portfolio offerings recorded with a VMWare ‘influencers’ delegate audience.

• Senior Product Marketing Manager -NetApp HCI · NetApp08-01-2017 – 10-31-2018

  ● Technical Sales positioning and presentation for NetApp HCI worldwide ● Analyst engagements messaging, strategy- Gartner, IDC, and Tech Field Days ● Competitive TCO study - NetApp HCI vs. Nutanix vs. VxRail ● Executive Briefing Center (2x a week with customers & partners). Awarded highest rated presenter in RTP ● Awarded Top presenter at NetApp Insight 2017 (NetApp US & EMEA customer trade show) ● Pragmatic Marketing Certified

• Sr. Engineering Manager, Technical Marketing Engineers/ Software Engineers · NetApp04-01-2012 – 08-31-2017

  Manage a global team of customer facing Technical Marketing Engineers in the Converged and Hyper Converged Infrastructures organization. I focus on go-to-market pre-sales collateral for our Flash, Cloud, and DevOps solutions. My team creates innovative software products and solutions/ reference architectures based on NetApp technologies in collaboration with Cisco, Citrix, Microsoft, VMWare, and Red Hat for Enterprise Data Centers and Service Providers. My team and I evangelize these products and solutions via training sessions at industry shows, executive briefing, analyst days, CTO partner exchanges, and pre-sales webinars and customer engagements. DROVE RESULTS: ● I influenced 150M in pull through revenue for NetApp products within 1 year- by delivering 12 Software Products and 19 NetApp Solutions (Cisco CVDs, NetApp NVAs or Technical Reports) ● WINNER of Citrix SYNERGY 2014 ‘Best in Show’ Cloud product for Virtual Storage Console for Apache CloudStack release May 2014. ● My team’s work led to 40% Y/Y revenue growth for VDI ● FlexPod captured #1 IDC position for converged infrastructure based on my team’s solutions BUILT PARTNERSHIPS: ● Drove cross functional internal working teams- included VP’s & Sr. Directors from Sales, Engineering, Services, Marketing and Support, Merger and Acquisition leadership, Solutions Product Managers, Product Marketing, Service Provider Architects, Consultant Systems Engineers, Channel Sales Directors, Professional Services and Alliance Managers. ● Drove cross functional partner teams to include: CTOs, CEOs, VP’s, engineering directors, product managers, pre-sales engineers, architects and product marketing to create new solutions and products to market that demonstrate their technical differentiation. o “He has incredible initiative in driving to deliver unique and differentiated solutions with partners. He has built tremendous loyalty and respect amongst his external partners”- Marketing VP- NetApp Dell/EMC2, RTP, NC March 2004-March 2012

• Globalization Principal Program Manager (technical) · Dell/EMC210-01-2010 – 03-31-2012

  I led the effort to move the QA organization from third party contractors in India to ‘badged’ employees in China.

• Manager, Software Engineering- QA · Dell/EMC209-01-2007 – 10-31-2010

  I managed the NAS System test development team consisting of 22 software engineers (RTP-8 and India-14) and an offshore manager. Our test focus includes load/stress, fault injection, scalability and reliability.

• Sr. HW/SW Quality Engineer/ Test Lead · Dell/EMC203-01-2004 – 09-30-2007

  Sr. HW/SW Quality Engineer/ Test Lead

• Lead Technical Consultant · VeriTest, a division of Lion Bridge08-01-2003 – 03-31-2004

  Lead Technical Consultant, Baltimore, MD, Houston, TX, RTP,NC

• Lead Technical Marketing Engineer · VeriTest, a division of Lion Bridge04-01-2003 – 08-31-2003

  Lead Technical Marketing Engineer, RTP, NC

• Senior Technical Marketing Engineer · VeriTest, a division of Lion Bridge07-01-2002 – 04-01-2003

  Senior Technical Marketing Engineer, RTP, NC

• Senior QA Test Engineer · E-Testing Labs, a division of Ziff Davis Media09-01-2001 – 07-31-2002

  Senior QA Test Engineer, RTP, NC

• QA Test Engineer · E-Testing Labs, a division of Ziff Davis Media10-01-2000 – 09-30-2001

  QA Test Engineer, RTP, NC

Education

• North Carolina State University- Poole College of Management- Executive ProgramExecutive Program, Business Growth Innovative Consortium (appointed member)
• Columbia Biblical SeminaryGraduate Studies, Graduate Studies in Biblical Theology
• University of North Carolina at WilmingtonBachelor of Social Work, Social Work

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