Tuyet Lan Vu

About

I’m a strategic and creative partner to founders, high-performers, and visionary entrepreneurs. From behind-the-scenes execution to front-end visibility, I help leaders save time and stay focused by running operations, managing special projects, leading marketing initiatives, and setting up systems that scale. Whether I’m coordinating your calendar, creating slide decks, managing your content library, onboarding team members, or tracking your KPIs – I’m the person who gets it done right, fast, and with care. I specialize in: • Executive and team support • Marketing and content planning + execution • Ops and system optimization • Growth and lead generation • Client experience + relationship management Currently supporting high-impact leaders and visionary founders. I work independently or via Upwork.

Experience

• Fractional Online Business Manager & Strategic Executive Assistant · Freelance2022-10-01 –

  Supporting visionary entrepreneurs with: • Executive support: inbox/calendar management, travel, contracts, and bookkeeping • Special project execution (launches, retreats, lead magnets) • Content strategy, copywriting, scheduling, and repurposing (LinkedIn, newsletters, Instagram) • System building in Notion, Asana, and onboarding flows • Team coordination • Client experience and relationship management • Lead generation research, CRM maintenance, and conversion tracking • Strategic thinking, proactive problem solving, and results-driven delivery

• Working Holiday Visa Canada · Canada2023-05-01 – 2024-04-01
• Digital Performance Specialist · Omnicom Media Group, Czech2021-11-01 – 2023-01-01

  - management of paid social campaigns on Facebook/Instagram, LinkedIn, Twitter, and TikTok - strategic planning, setting up, optimizing, reporting, and KPIs evaluating

• Founder · Roselia.cz2021-02-01 – 2022-08-01

  - my first small business - e-commerce with handmade ribbon roses - all processes: production, online marketing including Facebook, Instagram, Google, and Tik Tok ads campaigns, stock-taking

• Junior Accountant · KORU Embassy s.r.o.2020-07-01 – 2021-10-01

  - working with the program Money S4/5 - accounting and invoices issuing, pairing bank payments, payroll processing, reporting, VAT - support of the senior accountant

Education

• Karlínská Obchodní Akademie a VOŠEHigh School Diploma, International Economics

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